STRATEGIC BUSINESS DEVELOPMENT MANAGER

B&P Manufacturing; Cadillac, Northern (MI, KY); Hybrid; USD 110,000 - 125,000; Full time

Job summary

B&P Manufacturing seeks a Strategic Business Development Manager to accelerate growth across North America’s material handling, warehousing, logistics, distribution, and industrial equipment markets.

This role blends market development, channel expansion, leadership, and hands-on business development to drive revenue, strengthen market position, and build strategic customer and channel relationships.

Qualifications

• Demonstrated success in business development, strategic sales, channel management, or related commercial leadership roles.
• Experience in material handling, logistics, warehousing, industrial equipment, manufacturing, distribution, or related industries.
• Proven ability to acquire new customers and generate revenue growth.
• Experience developing distributor, dealer, or channel partner relationships.
• Strong negotiation, prospecting, communication, and relationship‑building skills.
• Strong analytical and strategic‑thinking capabilities.
• Ability to travel approximately 30-40% throughout North America.
• Proficiency with CRM platforms and Microsoft 365 applications.

Responsibilities

• Identify, pursue, and secure new customer opportunities.
• Build relationships with decision-makers and strategic accounts.
• Develop and maintain a strong pipeline of qualified opportunities.
• Create account penetration and market development strategies.
• Negotiate and close profitable business opportunities.
• Recruit, onboard, and develop distributor and channel partners.
• Expand market coverage through strategic partner relationships.
• Support channel partners with training, planning, and joint sales initiatives.
• Evaluate channel performance and identify growth opportunities.
• Analyze market trends, customer needs, and competitive activity.
• Identify opportunities for geographic and market expansion.
• Develop and execute growth strategies aligned with company objectives.
• Provide market intelligence and strategic recommendations to leadership.
• Collaborate with operations, engineering, and marketing teams to support growth initiatives.
• Lead, mentor, and develop Business Development Representatives.
• Establish performance expectations and accountability measures.
• Conduct pipeline reviews and performance discussions.
• Foster a culture of customer focus, accountability, and continuous improvement.
• Represent B&P Manufacturing at customer meetings, trade shows, and industry events.
• Build and maintain a professional network within served markets.
• Promote B&P products and solutions through strategic industry engagement.
• Maintain accurate CRM records and forecasts.
• Track business development activities and key performance metrics.
• Provide regular reports on pipeline health, market opportunities, and channel development initiatives.

Skills

Strategic thinking

Business development

Market expansion

Channel development

Executive presence

Negotiation

Customer relationship management

Leadership

Financial acumen

Market intelligence

Education

Bachelor’s degree in Business, Marketing, Supply Chain, Engineering, or related field

Tools

CRM platforms

Microsoft 365

Job description

Material Handling, Logistics & Distribution Markets

Location: Cadillac, Michigan (Remote work may be considered based on business needs, geographic location, and candidate qualifications)

Travel: Approximately 30-40% throughout North America

Build Markets. Create Opportunities. Drive Growth.

B&P Manufacturing is seeking a Strategic Business Development Manager to accelerate expansion across North America’s material handling, warehousing, logistics, distribution, and industrial equipment markets.

This role combines market development, channel expansion, leadership, and hands‑on business development to drive revenue growth, strengthen market position, and develop strategic customer and channel relationships.

The ideal candidate is an accomplished growth professional with a proven ability to identify opportunities, enter new markets, develop channel partnerships, acquire new customers, and deliver measurable business results.

Reports To: Vice President of Sales

Direct Reports: May supervise Business Development Representatives and other commercial team members as organizational needs evolve.

Key Performance Expectations

• Expand market presence within targeted industries and geographic regions.
• Increase qualified pipeline activity and new customer acquisition.
• Deliver sustained revenue growth through new accounts and channel partnerships.
• Develop and mentor a high‑performing business development team.
• Strengthen relationships with customers, distributors, and industry partners.
• Increase awareness of B&P Manufacturing within key served markets.

Primary Responsibilities

Business Development

• Identify, pursue, and secure new customer opportunities.
• Build relationships with decision‑makers and strategic accounts.
• Develop and maintain a strong pipeline of qualified opportunities.
• Create account penetration and market development strategies.
• Negotiate and close profitable business opportunities.

Channel Development

• Recruit, onboard, and develop distributor and channel partners.
• Expand market coverage through strategic partner relationships.
• Support channel partners with training, planning, and joint sales initiatives.
• Evaluate channel performance and identify growth opportunities.

Market Expansion & Strategy

• Analyze market trends, customer needs, and competitive activity.
• Identify opportunities for geographic and market expansion.
• Develop and execute growth strategies aligned with company objectives.
• Provide market intelligence and strategic recommendations to leadership.
• Collaborate with operations, engineering, and marketing teams to support growth initiatives.

Leadership

• Lead, mentor, and develop Business Development Representatives.
• Establish performance expectations and accountability measures.
• Conduct pipeline reviews and performance discussions.
• Foster a culture of customer focus, accountability, and continuous improvement.

Industry Representation

• Represent B&P Manufacturing at customer meetings, trade shows, and industry events.
• Build and maintain a professional network within served markets.
• Promote B&P products and solutions through strategic industry engagement.

Reporting & Analytics

• Maintain accurate CRM records and forecasts.
• Track business development activities and key performance metrics.
• Provide regular reports on pipeline health, market opportunities, and channel development initiatives.

Qualifications

Required

• Demonstrated success in business development, strategic sales, channel management, market expansion, or related commercial leadership roles.
• Experience in material handling, logistics, warehousing, industrial equipment, manufacturing, distribution, or related industries.
• Proven ability to acquire new customers and generate revenue growth.
• Experience developing distributor, dealer, or channel partner relationships.
• Strong negotiation, prospecting, communication, and relationship‑building skills.
• Strong analytical and strategic‑thinking capabilities.
• Ability to travel approximately 30-40% throughout North America.
• Proficiency with CRM platforms and Microsoft 365 applications.

Preferred

• Experience leading and developing sales or business development professionals.
• Experience developing and executing growth strategies.
• Experience launching products or entering new markets.
• Financial acumen including opportunity analysis, margin management, and ROI evaluation.
• Bachelor’s degree in Business, Marketing, Supply Chain, Engineering, or related field.

Core Competencies

• Strategic Thinking
• Business Development
• Market Expansion
• Channel Development
• Executive Presence
• Negotiation
• Customer Relationship Management
• Leadership
• Financial Acumen
• Market Intelligence
• Results Orientation
• Communication

Why B&P Manufacturing?

B&P Manufacturing is a trusted manufacturer serving the material handling, logistics, warehousing, and distribution industries. We are committed to delivering innovative, high-quality solutions while building long-term partnerships with customers and channel partners. As we continue to expand our market presence, this role offers the opportunity to make a direct impact on our growth strategy and commercial success.

Ready to Build What’s Next?

If you’re a strategic business development professional who enjoys identifying opportunities, building relationships, and driving measurable results, we’d like to hear from you.

Compensation & Benefits

Base Salary: $110,000-$125,000 annually, commensurate with qualifications and experience.

Eligible to participate in the Company’s incentive compensation program, currently providing a target annual incentive opportunity of up to 30% of base salary, subject to applicable plan terms.

Benefits Include:

• Medical, Dental, and Vision Insurance
• Paid Vacation and Holidays
• 401(k) with Company Match

Physical Requirements

• Ability to travel by automobile and commercial air travel.
• Ability to move throughout manufacturing facilities, warehouses, customer locations, and trade show venues.
• Ability to occasionally lift and transport materials up to 25 pounds, with or without reasonable accommodation.

Equal Employment Opportunity

B&P Manufacturing provides equal employment opportunities to all employees and applicants consistent with applicable federal, state, and local laws.

Disclaimers

This job description is intended to describe the general nature of the position and is not an exhaustive list of responsibilities or qualifications.

Employment with B&P Manufacturing is at will. Job duties, reporting relationships, compensation programs, and business needs may change at the Company’s discretion.