Strategic Brand & Marketing Communications Leader

Kemin Industries; Des Moines (IA); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Bonus opportunities

401k match

Paid vacation

On-site fitness center

On-site restaurant

Tuition reimbursement

Volunteer programs

Job summary

Kemin Industries is seeking a Sr. Marketing Communication Manager to lead the North America Animal Nutrition & Health unit. This on-site role in Des Moines, IA, guides brand strategy, content, channels, and demand generation while collaborating with stakeholders to drive growth and customer engagement.

The successful candidate has 8+ years in marketing communications, strong leadership, and a proven ability to develop a high-performing team, with travel up to 30%.

Qualifications

• Bachelor's degree in communications, marketing, public relations, journalism, life science or business administration and 8+ years of relevant experience.
• 8-12 years in marketing communications, brand management, or campaign management within B2B industries.
• Experience with lead generation and media/public relationship management.
• Proven ability to lead and develop a small team while managing external agency partners.
• Strong leadership, communication, and interpersonal skills with cross-functional influence.
• Travel up to 30%.

Responsibilities

• Guide new brand launches from creative concept through legal clearance, keeping audience, positioning, and identity aligned to brand strategy.
• Enforce brand identity, monitor brand metrics and address recurring compliance issues.
• Build channel plans across web, email, social, print, and trade touchpoints for assigned programs.
• Manage publishing calendars and content quality, oversee SEO basics and leverage global digital resources.
• Measure cross-channel performance and optimize toward engagement.
• Develop media and public relations strategy, including priority audiences and spokesperson approach.
• Oversee external communications across earned media, press materials, digital content, and social platforms.
• Partner with corporate communications to monitor reputation, media coverage, and issues.
• Manage marcom budget and expense planning; build a high-performing team.
• Support new market branded models and independently develop channel plans aligned with objectives.
• Create content programs, implement cross-channel distribution, ensure message consistency.
• Develop channel effectiveness metrics and analyze engagement patterns.
• Provide oversight of digital analytics and lead quality metrics to improve pipeline velocity.
• Lead targeted engagement strategies across corporate platforms and online channels.
• Hire, onboard, and coach a small team; set priorities and workload.

Skills

Brand management

Campaign management

Lead generation

Media relations

Public relations

Digital analytics

Cross-functional collaboration

Team leadership

Strategic marketing

Education

Bachelor's degree in communications, marketing, PR, journalism, life science or business administration

Job description

Kemin Industries is seeking a Sr. Marketing Communication Manager to lead the North America Animal Nutrition & Health unit. This on-site role in Des Moines, IA, guides brand strategy, content, channels, and demand generation while collaborating with stakeholders to drive growth and customer engagement.

The successful candidate has 8+ years in marketing communications, strong leadership, and a proven ability to develop a high-performing team, with travel up to 30%.