Sr. Marketing Communications Manager

Kemin Industries; Des Moines (IA); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Bonus opportunities

401k match

Paid vacation

On-site fitness center

On-site restaurant

Tuition reimbursement

Volunteer programs

Job summary

Kemin Industries is seeking a Sr. Marketing Communication Manager to lead the North America Animal Nutrition & Health unit. This on-site role in Des Moines, IA, guides brand strategy, content, channels, and demand generation while collaborating with stakeholders to drive growth and customer engagement.

The successful candidate has 8+ years in marketing communications, strong leadership, and a proven ability to develop a high-performing team, with travel up to 30%.

Qualifications

• Bachelor's degree in communications, marketing, public relations, journalism, life science or business administration and 8+ years of relevant experience.
• 8-12 years in marketing communications, brand management, or campaign management within B2B industries.
• Experience with lead generation and media/public relationship management.
• Proven ability to lead and develop a small team while managing external agency partners.
• Strong leadership, communication, and interpersonal skills with cross-functional influence.
• Travel up to 30%.

Responsibilities

• Guide new brand launches from creative concept through legal clearance, keeping audience, positioning, and identity aligned to brand strategy.
• Enforce brand identity, monitor brand metrics and address recurring compliance issues.
• Build channel plans across web, email, social, print, and trade touchpoints for assigned programs.
• Manage publishing calendars and content quality, oversee SEO basics and leverage global digital resources.
• Measure cross-channel performance and optimize toward engagement.
• Develop media and public relations strategy, including priority audiences and spokesperson approach.
• Oversee external communications across earned media, press materials, digital content, and social platforms.
• Partner with corporate communications to monitor reputation, media coverage, and issues.
• Manage marcom budget and expense planning; build a high-performing team.
• Support new market branded models and independently develop channel plans aligned with objectives.
• Create content programs, implement cross-channel distribution, ensure message consistency.
• Develop channel effectiveness metrics and analyze engagement patterns.
• Provide oversight of digital analytics and lead quality metrics to improve pipeline velocity.
• Lead targeted engagement strategies across corporate platforms and online channels.
• Hire, onboard, and coach a small team; set priorities and workload.

Skills

Brand management

Campaign management

Lead generation

Media relations

Public relations

Digital analytics

Cross-functional collaboration

Team leadership

Strategic marketing

Education

Bachelor's degree in communications, marketing, PR, journalism, life science or business administration

Job description

Overview

Kemin Industries is looking for a Sr. Marketing Communication Manager to join the North America Animal Nutrition & Health Business Unit. The Sr. Manager, Marketing Communications is a people leadership role within the North America Animal Nutrition & Health business unit, leading a high-performing team and driving marketing strategies that support business growth and customer engagement. Reporting to an Associate Director or Director, this position oversees integrated brand, content, channel, and demand generation initiatives while partnering with stakeholders to translate business priorities into impactful marketing outcomes. This role combines strategic leadership, team development, and executional excellence to enhance the customer experience and drive business performance. This position will sit on-site at Kemin WW Headquarters in Des Moines, Iowa.

Join the Kemin Team and Transform Lives!

We are a privately held, family-owned-and-operated global biotechnology company driven by curiosity and committed to transforming the quality of life for people, pets, and the planet. We create solutions that strengthen health and wellbeing, provide nutrition and immune support for pets and production animals, safeguard the planet’s natural resources, and protect the global food supply chain for generations to come. We supply over 500 specialty ingredients for various industries, including human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textiles, biofuels, and animal vaccines. We employ 3,500 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.

Benefits

• Competitive Financial Package : Enjoy a rewarding salary, uncapped bonus opportunities, a 401k match program, and generous paid vacation and holidays.
• Health and Wellness Support : Stay fit and healthy with our fitness reimbursement for the whole family, access to an on-site fitness center, a restaurant offering seasonal fresh food options, and free fresh fruit in break areas.
• Career Development and Advancement : Unlock your potential with opportunities for growth and development throughout your entire career.
• Continued Learning Opportunities : Grow your skills with our in-house learning platforms, offering thousands of training resources both live and online, and take advantage of tuition reimbursement for external post-secondary pursuits.
• Service Opportunities : Make a positive impact with paid time off for service, partnerships with The World Food Programme and Habitat for Humanity, and local community initiatives.

Responsibilities

• Guide new brand launches from creative concept through legal clearance, keeping target audience, positioning, and identity aligned to brand strategy.
• Enforce brand identity, monitor brand metrics and escape recurring compliance issues.
• Build channel plans across web, email, social, print, and trade touchpoints for assigned programs.
• Manage publishing calendars and content quality, Overseeing SEO basics and leveraging global digital marketing resources.
• Measure cross-channel performance and optimize toward the platforms and formats driving the strongest engagement.
• Develop media and public relations strategy, including priority audiences, messaging, and spokesperson approach.
• Oversee external communications across earned media, press materials, digital content, and social platforms.
• Partner with the corporate communications team to monitor reputation, media coverage, and emerging issues to proactively manage public perception and response.
• Manage department marcom budget and expense planning in accordance with annual communication and event calendar.
• Build a high-performing team, fostering a culture of accountability, continuous learning and strong cross-functional teamwork.
• Supports new market focused brands using agreed Brand Model: Target, Value Proposition, Brand Identity.
• Independently develops channel plans that align with marketing objectives, audience behaviors, and engagement goals across the communication mix
• Creates and manages content programs, implements cross-channel distribution strategies, and ensures message consistency.
• Develops and implements channel effectiveness metrics, analyzes engagement patterns, and identifies optimization opportunities.
• Provides oversight of digital analytics, reporting, and effectiveness metrics to monitor conversion performance, uncover optimization opportunities, and drive improvements in lead quality and pipeline velocity.
• Leads the development of targeted engagement strategies and oversees digital content and social media initiatives across corporate platforms and online channels.
• Hires, onboards, and manages performance for a small team of individual contributors.
• Provides regular coaching and feedback to build team members' skills and support career development.
• Sets team priorities and workload in alignment with department goals.
• Perform other duties and projects as assigned.

Qualifications

• Education
  • Bachelors Degree in Communications, marketing, public relations, journalism, life science or business administration and 8+ years of relevant experience.
• 8-12 years in marketing communications, brand management, or campaign management within B2B industries.
• Experience working for a global company in life science, agriculture is preferred.
• Solid experience leading brand, campaign, collateral, or event programs across multiple channels.
• Demonstrated ability to translate strategy into regional/BU campaigns and programs with measurable outcomes.
• Experience with lead generation and media/public relationship management.
• Proven ability to lead and develop a small team while managing external agency partners.
• Solid analytics and performance measurement skills for campaigns, collateral, channels, or events.
• Strong leadership, communication, and interpersonal skills, with the ability to influence cross-functional stakeholders and build effective relationships in a matrix organization.
• Develops brand architecture and constituent brand strategies within a market sector, including brand architecture, portfolio, and naming conventions.
• Supports new market focused brands using agreed Brand Model: Target, Value Proposition, Brand Identity.
• Must have the ability to travel up to 30%.

We are an equal opportunity employer. We consider all qualified applicants without regard to race, color, creed/religion, national origin, ancestry, citizenship or immigration status (where applicable), sex, sexual orientation, gender identity or expression, pregnancy/childbirth/breastfeeding or related conditions, age (40+), disability (including the use of a service animal), genetic information, marital status, familial or caregiver status, military or veteran status, status as a victim of domestic violence, reproductive health decision-making, and any other status protected by applicable federal, state, or local law. We also prohibit retaliation for raising concerns or participating in an EEO process. Applicants who need a reasonable accommodation to apply or interview can email [e-mail] .

A post-offer background check and drug screen is required. Additional pre-employment requirements may be necessary based on position.

Kemin is a drug-free and tobacco-free campus.