Strategic Brand & Enrollment Communications Director

SPU; Seattle (WA); Hybrid; USD 117,000 - 119,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement plans

Tuition benefits for employees and/or


Professional development

Job summary

Seattle Pacific University seeks a Senior Director of University Communications to lead institutional marketing and communications, strengthen the SPU brand, and support enrollment and advancement priorities.

You will supervise an eight-member team spanning branding, digital marketing, website strategy, social media, media relations, publications, design, photography, videography, and executive communications, delivering measurable results aligned with SPU's mission.

Qualifications

• Bachelor's degree in communications, marketing, public relations, business, or related field.
• At least 10 years of progressively responsible experience in communications, marketing, PR, or related field, including at least three years supervisory experience.
• Demonstrated success developing and executing strategic communications and marketing initiatives, preferably in higher education or similar complex org.
• Exceptional writing, editing, storytelling, and verbal communication skills, including proficiency with AP style.
• Strong leadership skills with mentoring and managing collaborative teams.
• Experience overseeing digital marketing, website content, social media, and integrated campaigns.

Responsibilities

• Lead university-wide communications and marketing strategies that advance institutional priorities and engage audiences.
• Direct the website and digital strategy with analytics integration and unified messaging across platforms.
• Partner with Admissions to develop integrated marketing and communications strategies supporting enrollment goals.
• Oversee content creation across branding, publications, multimedia, and media relations to reflect SPU's mission.

Skills

Strategic communications

Storytelling/writing

Leadership

Digital marketing

Analytics

Brand management

Crisis communications

AP style

Education

Bachelor's degree

Master's degree preferred

Tools

Sitecore

WordPress

Jira

Slate CRM

Workday

AI-powered tools

Job description

Seattle Pacific University seeks a Senior Director of University Communications to lead institutional marketing and communications, strengthen the SPU brand, and support enrollment and advancement priorities.

You will supervise an eight-member team spanning branding, digital marketing, website strategy, social media, media relations, publications, design, photography, videography, and executive communications, delivering measurable results aligned with SPU's mission.