Strategic Director, Integrated Communications & Brand

Emporia State University; Emporia (KS); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Free Dental Insurance for employees

Retirement benefits

Paid parental leave

Vacation and holidays

Tuition reduction

Dependent tuition waiver

Job summary

Emporia State University is seeking a strategic, creative, and collaborative Director for Integrated Communications to unify the university's voice across channels and advance enrollment growth, brand reputation, public relations, and campus engagement.

The Director develops and implements comprehensive communication strategies that engage prospective students, current students, alumni, faculty, staff, media, and community stakeholders.

Qualifications

• A bachelor's degree in communications, marketing, journalism, public relations, or a related field is required.
• 3–5 years of professional experience in integrated communications, public relations, marketing, journalism, or related field.
• Strong writing, editing, and storytelling across multiple formats and platforms.
• Experience with media relations and digital communications tools.
• Ability to manage multiple projects and priorities while meeting deadlines.
• Strong interpersonal, organizational, and collaborative communication skills.

Responsibilities

• Develop and execute integrated communications strategies aligned with university priorities.
• Lead cross-channel content development and maintain consistent messaging, voice, and visual identity.
• Collaborate with departments to promote programs, events, achievements, and initiatives.
• Direct media relations with press releases, pitches, inquiries, and journalist relationships.
• Oversee digital communications including social media, email marketing, and website content.
• Monitor analytics and performance metrics to guide continuous improvement.
• Maintain brand standards, messaging guidelines, and visual identity.
• Support crisis communications and provide strategic counsel.
• Lead internal communications to engage faculty, staff, and students.

Skills

Strong writing

Editing

Storytelling

Media relations

Digital communications

Project management

Collaboration

Interpersonal skills

Education

Bachelor's degree in communications, marketing, journalism, public relations, or related field

Job description

Emporia State University is seeking a strategic, creative, and collaborative Director for Integrated Communications to unify the university's voice across channels and advance enrollment growth, brand reputation, public relations, and campus engagement.

The Director develops and implements comprehensive communication strategies that engage prospective students, current students, alumni, faculty, staff, media, and community stakeholders.