Senior Director for University Communications

SPU; Seattle (WA); Hybrid; USD 117,000 - 119,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement plans

Tuition benefits for employees and/or


Professional development

Job summary

Seattle Pacific University seeks a Senior Director of University Communications to lead institutional marketing and communications, strengthen the SPU brand, and support enrollment and advancement priorities.

You will supervise an eight-member team spanning branding, digital marketing, website strategy, social media, media relations, publications, design, photography, videography, and executive communications, delivering measurable results aligned with SPU's mission.

Qualifications

• Bachelor's degree in communications, marketing, public relations, business, or related field.
• At least 10 years of progressively responsible experience in communications, marketing, PR, or related field, including at least three years supervisory experience.
• Demonstrated success developing and executing strategic communications and marketing initiatives, preferably in higher education or similar complex org.
• Exceptional writing, editing, storytelling, and verbal communication skills, including proficiency with AP style.
• Strong leadership skills with mentoring and managing collaborative teams.
• Experience overseeing digital marketing, website content, social media, and integrated campaigns.

Responsibilities

• Lead university-wide communications and marketing strategies that advance institutional priorities and engage audiences.
• Direct the website and digital strategy with analytics integration and unified messaging across platforms.
• Partner with Admissions to develop integrated marketing and communications strategies supporting enrollment goals.
• Oversee content creation across branding, publications, multimedia, and media relations to reflect SPU's mission.

Skills

Strategic communications

Storytelling/writing

Leadership

Digital marketing

Analytics

Brand management

Crisis communications

AP style

Education

Bachelor's degree

Master's degree preferred

Tools

Sitecore

WordPress

Jira

Slate CRM

Workday

AI-powered tools

Job description

# **Job Description:****Who We Are** Founded in 1891, Seattle Pacific University has a long and distinguished history in Christian higher education. Located just minutes from downtown Seattle, SPU seeks to be a premier Christian university fully committed to engaging the culture and changing the world by graduating people of competence and character, becoming people of wisdom, and modeling grace-filled community. University Communications plays a vital role in telling SPU's story, strengthening its institutional identity, and connecting prospective students, families, alumni, donors, and the broader community with the University's distinctive mission and educational experience. **What We Need** Seattle Pacific University is seeking an accomplished, strategic, and creative **Senior Director of University Communications** to lead institutional marketing and communications efforts that strengthen the SPU brand, support enrollment and advancement priorities, and elevate the University's visibility and reputation. Leading a talented eight-member University Communications team, the Senior Director oversees a broad portfolio that includes institutional branding, digital marketing, website strategy, social media, media relations, publications, design, photography, videography, and executive communications. This position serves as a trusted communications partner to University leadership, translating institutional priorities into compelling messages and coordinated strategies that engage key audiences. The ideal candidate is both a visionary leader and a skilled communications practitioner—an exceptional writer and storyteller who brings strategic insight, creativity, sound judgment, and a collaborative approach to their work. They thrive in a dynamic environment, build strong relationships across departments, and are committed to delivering measurable results. The Senior Director of University Communications supports Seattle Pacific University's mission by contributing to a Christ-centered learning and working community committed to academic excellence, service, and engagement with the world. In this role, the employee brings their skills, gifts, and professional expertise to work that matters—serving students, colleagues, and the broader University community in ways that reflect SPU's values and purpose. To that end, all University employees are required to be aligned with and supportive of SPU's Statement of Faith and its derivative policies and lifestyle expectations. **What You'll Do** **Strategic Communications & Brand Leadership** * Lead University-wide communications and marketing strategies that advance institutional priorities, strengthen SPU's brand, and engage internal and external audiences.* Serve as a strategic communications advisor to University leadership, including the President's Cabinet and Office of the President, on executive messaging, media relations, and crisis communications.* Guide institutional storytelling, messaging, editorial standards, and content development across digital, print, and multimedia platforms.* Write, edit, and develop compelling communications that reflect SPU's distinctive mission, values, and educational experience. **Digital Marketing & Enrollment Communications** * Direct the University's website and digital communications strategy, ensuring an engaging user experience, consistent messaging, and effective integration with digital advertising.* Oversee social media, photography, videography, and digital content strategies that strengthen audience engagement and institutional visibility.* Partner closely with Undergraduate and Graduate Admissions to develop integrated marketing and communications strategies that support enrollment goals.* Use analytics, audience insights, and performance measures to evaluate effectiveness and continuously improve marketing outcomes. **Team Leadership & University Partnerships** * Lead, mentor, and develop an eight-member communications team responsible for marketing, web, design, multimedia, writing, publications, and media relations.* Collaborate with University Advancement to develop alumni and parent communications, fundraising appeals, case statements, and other materials that inspire engagement and philanthropic support.* Build productive relationships with faculty, staff, and campus leaders to ensure coordinated communications and excellent service to University partners. **Operations & Project Management** * Oversee communications projects, production schedules, and workflows to ensure quality, timeliness, and alignment with institutional priorities.* Manage the departmental budget, including forecasting, expense oversight, and responsible allocation of resources.* Direct relationships with external vendors, agencies, and partners supporting the University's marketing, advertising, and communications initiatives. **What You Bring** * Bachelor's degree in communications, marketing, public relations, business, or a related field.* At least 10 years of progressively responsible experience in communications, marketing, public relations, or a related field, including at least three years of supervisory experience.* Demonstrated success developing and executing strategic communications and marketing initiatives, preferably in higher education or a similarly complex organization.* Exceptional writing, editing, storytelling, and verbal communication skills, including proficiency with AP style.* Strong leadership skills with demonstrated success building, mentoring, and managing collaborative, high-performing teams.* Experience overseeing digital marketing, website content, social media, and integrated communications campaigns.* Ability to translate institutional priorities and audience insights into compelling messaging, actionable strategies, and measurable outcomes.* Strong project management, organizational, and budget management skills, with the ability to balance multiple priorities and deadlines.* Familiarity with content management systems, CRM platforms, digital analytics tools, and emerging AI applications for marketing and communications.* Excellent interpersonal skills, sound judgment, and the ability to build trusted relationships with senior leaders and stakeholders across an organization.* Mission Alignment: A personal commitment to the Christian faith and affirmation of SPU's Statement of Faith; enthusiasm for supporting the University's Christian mission; and willingness to uphold the policies and lifestyle expectations of SPU's Christian community. ***Preferred Qualifications*** * Master's degree in communications, marketing, business, or a related field.* Experience in Christian higher education or another faith-based organization, particularly one integrating Christian faith and learning.* Degree from a college or university that integrates Christian faith and learning such as a Council for Christian Colleges & Universities member institution.* Experience supporting enrollment marketing, advancement communications, executive communications, or institutional crisis communications.* Advanced experience in one or more specialized areas, including digital media, web strategy, photography, videography, or social media marketing.* Experience with Sitecore, WordPress, Jira, Slate CRM, Workday, or AI-powered communications tools.**Compensation & Position Details** * **Salary:** Anticipated hiring range $117,000 - $119,000, compensation commensurate with experience.* **Status:** Full-time, exempt* **Department:** University Communications* **Location:** Seattle Pacific University, Seattle, WA**Benefits:** SPU offers acomprehensive benefits package designed to support employees and their families. Benefits currently include healthcare coverage, retirement benefits, health savings account contributions for eligible employees, tuition benefits for employees and qualified dependents, and other programs that support employee well-being and professional success. Benefit plans and eligibility are subject to change and will be provided at the time of hire.