Strategic Brand & Channel Growth Director

Wakefern Food Corp.; Edison (NJ); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life and disability insurance

401(k) with company match

Paid time off, holidays

Parental leave

Wellness programs

Fitness reimbursement

Educational opportunities

Job summary

Wakefern Food Corp. is seeking a Sales Manager for the DiBruno Bros Brand to drive growth, expand distribution, and boost profitability across channels.

You will leverage consumer insights, analytics, and partnerships with distributors, brokers, retailers, and internal teams to deliver revenue growth and brand momentum. Office-based in New Jersey, this role requires strategic leadership, cross-functional collaboration, and the ability to manage complex initiatives, with a focus on optimizing

Qualifications

• Strong track record of driving sales growth within consumer products foods segments within supermarket and specialty food retail, distributor and sales broker segment.
• Four-year college degree in a business-related field
• Minimum of five years’ prior experience leading and executing against sales objectives
• Minimum five years working knowledge of procuring product
• Have an aptitude for detail and figure‑oriented work
• Demonstrated ability to organize and manage multiple projects simultaneously
• Ability to effectively communication with all levels of Wakefern leadership
• Exceptional computer skills with the ability to work with accuracy and speed
• Proficiency in all Microsoft Office programs
• Ability to prepare clear and concise presentations and reporting for division and committee meetings as well as for Wakefern leadership
• Understanding of company systems, including but to SAP and Numerator, strongly desired

Responsibilities

• Drive accelerated sales growth by proactively identifying and pursuing new business opportunities, expanding distribution, and maximizing market penetration across all channels. Foster strong partnerships with brokers, distributors, customers, and cross-functional teams to execute growth initiatives with urgency, accountability, and a shared commitment to delivering measurable sales, profitability, and brand expansion results
• Partner with internal teams, distributors, and customers to drive the sales and market expansion of the DiBruno Bros. product portfolio, identifying growth opportunities, supporting customer acquisition efforts, and executing strategies that increase distribution, revenue, and brand presence.
• Establish and build distributor, broker and retail partnerships to improve operational efficiency, inclusive speed to shelf and driving ACV levels.
• Owns the achievement of sales growth, gross margin expansion, customer profitability, and annual revenue and distribution objectives through strategic leadership of sales operations and full P&L accountability.
• In partnership with key stakeholders, set and achieve profit and sales objectives to meet financial goals.
• Partner with Marketing, Corporate Merchandising, E-commerce, and store teams to maximize online and in-store sales performance by improving digital shelf visibility, expanding e-commerce opportunities, optimizing product content and assortment, and supporting company-wide growth initiatives.
• Provide accurate forecasting to ensure product availability and maintain strong service levels.
• Develop and execute strategies to acquire new customers and expand the DiBruno Bros. brand.
• Lead customer growth planning and execution to expand distribution across existing and new markets.
• Lead the development and execution of the enterprise growth strategy by leveraging national broker, distributor, and retail partnerships to accelerate brand expansion, increase market penetration, and drive sustainable revenue growth. Provide strategic leadership in identifying new market opportunities, advancing product and brand innovation, and building scalable distribution platforms that strengthen brand equity, expand customer reach, and support long‑term business objectives.
• Provide timely and accurate sales inputs to support forecasting, demand planning, and broader business planning activities.
• Review market data to identify customer needs, marketplace trends, and growth opportunities.
• Analyze sales performance and translate findings into actionable recommendations that support revenue and profitability goals.
• Represent the DiBruno Bros. brand at trade shows and industry events to strengthen relationships, increase visibility, and identify business opportunities.
• Serve as the enterprise leader for brand strategy and governance, championing brand equity, market positioning, and portfolio growth. Establish and maintain brand standards, provide strategic direction for brand development initiatives, and partner with cross‑functional stakeholders to ensure offerings consistently reflect the organization’s quality, value proposition, and customer experience objectives while advancing overall business performance.
• Lead and facilitate presentations, meetings, and discussions with cross‑functional teams, leadership, and external stakeholders, effectively conveying complex concepts, business strategies, and performance outcomes. Customize messaging for diverse audiences to secure buy‑in, promote alignment, and advance business priorities.
• Ability to communicate with influence while adapting communication style and content based upon audience.
• Lead the execution of strategies that strengthen the DiBruno Bros. brand, expand market presence, and drive sales growth across all channels.
• Create a respectful workplace by enlisting, empowering, and encouraging the team to demonstrate our core competencies while acting as a role model of our culture.
• Champion the use of artificial intelligence and advanced analytics to optimize commercial decision‑making, uncover market trends, improve customer and distributor insights, enhance sales performance, and accelerate the growth of the DiBruno Bros. brand across existing and emerging channels.

Skills

Sales growth

Business acumen

Education

Four-year college degree in a business-related field

Tools

Microsoft Office

MicroStrategy

Rapid

SAP

Numerator

Job description

Wakefern Food Corp. is seeking a Sales Manager for the DiBruno Bros Brand to drive growth, expand distribution, and boost profitability across channels.

You will leverage consumer insights, analytics, and partnerships with distributors, brokers, retailers, and internal teams to deliver revenue growth and brand momentum. Office-based in New Jersey, this role requires strategic leadership, cross-functional collaboration, and the ability to manage complex initiatives, with a focus on optimizing