Strategic Brand & Category Manager

Aquent; Boston (MA); On-site; USD 110,000 - 160,000; Full time

Job summary

Aquent has partnered with a world-renowned consumer brand to drive operational excellence and strategic success. You will orchestrate brand and product category initiatives, bridging vision and execution to empower cross-functional teams and optimize resources on a global scale.

This role focuses on budgeting, coordinating complex workflows, and delivering KPI-driven recommendations through data insights. You will lead launches, collaborate with marketing, sales, and operations, and refine

Qualifications

• Minimum 5 years of relevant experience in operations, finance, or project management.
• Expertise with Microsoft Excel for budgeting and data analysis.
• Strong process and organizational skills with attention to detail.
• Collaborative mindset with ability to work across diverse teams.
• Excellent written and verbal communication for stakeholder engagement.

Responsibilities

• Actively manage budgets for brand and category initiatives.
• Develop and implement brand strategies including identity, positioning, and messaging.
• Collaborate with cross-functional teams to plan product assortments using trends and insights.
• Lead product launch initiatives coordinating with marketing, sales, and operations.
• Conduct market research on consumer preferences and industry trends.
• Build relationships with suppliers and vendors, negotiating terms.
• Plan and execute promotional campaigns to drive awareness and sales.
• Monitor brand and product performance using KPIs and provide data-driven recommendations.
• Refine operational processes and establish new workflows to improve efficiency.
• Structure game plans and milestone meetings for workbacks and check-ins.

Skills

Budget management

Data analysis

Cross-functional collaboration

Communication skills

Organizational skills

Microsoft Excel

Education

Bachelor's degree or equivalent

Master's degree or equivalent

Job description

Aquent has partnered with a world-renowned consumer brand to drive operational excellence and strategic success. You will orchestrate brand and product category initiatives, bridging vision and execution to empower cross-functional teams and optimize resources on a global scale.

This role focuses on budgeting, coordinating complex workflows, and delivering KPI-driven recommendations through data insights. You will lead launches, collaborate with marketing, sales, and operations, and refine