Strategic Omni-Channel Marketing Leader

Aquent; Dexter (MI); On-site; USD 95,000 - 125,000; Full time

Job summary

Aquent leads an exciting ExcitingLead program marketing manager opportunity in Michigan. You will shape omni-channel strategies, collaborate with partners, and drive demand across a diverse product portfolio.

This role emphasizes analytics, messaging, and cross-functional leadership to accelerate customer success and growth. Ideal candidates bring 5–7+ years of B2B marketing leadership, expertise with Pardot/HubSpot/Salesforce, and a proven ability to translate objectives into measurable plans

Qualifications

• Bachelor's degree from a four-year college or university.
• 5–7+ years in related marketing with integrated programs or campaigns.
• Expertise in Pardot, HubSpot, Salesforce; email, social, SEO/SEM campaigns.
• Ability to translate business objectives into strategic, measurable plans.
• Strong partner management and cross-functional collaboration.
• Excellent verbal, written, and presentation skills.
• Robust program management with multiple complex programs.
• Creative, detail-oriented, and deadline-driven.

Responsibilities

• Shape and execute omni-channel marketing plans aligned with goals.
• Partner with content/campaign teams to define KPIs and strategies.
• Collaborate on thought leadership: webinars, whitepapers, social content.
• Analyze campaigns and optimize engagement, ROI, and pipeline impact.
• Build messaging frameworks with technology partners.
• Coordinate with sales and services to translate insights into campaigns.
• Lead weekly partner marketing calls and manage timelines.

Skills

Integrated campaigns

Cross-functional

Communication

Project management

Attention to detail

Travel readiness

Education

Bachelor's degree (B.A./B.S.) from a four-year college or university

Tools

Pardot

HubSpot

Salesforce

Job description

Aquent leads an exciting ExcitingLead program marketing manager opportunity in Michigan. You will shape omni-channel strategies, collaborate with partners, and drive demand across a diverse product portfolio.

This role emphasizes analytics, messaging, and cross-functional leadership to accelerate customer success and growth. Ideal candidates bring 5–7+ years of B2B marketing leadership, expertise with Pardot/HubSpot/Salesforce, and a proven ability to translate objectives into measurable plans