Strategic Brand & Campaign Lead for Government Programs

Maximus; Tysons (VA); Remote; USD 130,000 - 150,000; Full time

Job summary

Maximus in Tysons, Virginia is seeking an experienced marketing professional to lead brand strategy and integrated campaigns across government programs.

You will develop compelling narratives, manage client delivery including scope, timelines, and budgets, and collaborate with cross-functional teams while supporting business development through proposals and client meetings. A minimum of 7 years in brand or integrated marketing and 3 years of people leadership are required.

Qualifications

• Bachelor's degree in related field.
• 7+ years of professional experience.
• 3 years of people management experience.
• Experience leading B2B or B2G campaigns.
• Ability to translate complex technology or mission concepts into clear narratives.
• Strong writing, presentation and communication skills.

Responsibilities

• Develop and implement integrated marketing campaigns.
• Lead client delivery and manage budgets, timelines, and resources.
• Support business development with proposals and captures.
• Collaborate across creative, digital, content, social, events, media and business teams.
• Proficient with CRM tools and analytics including AI platforms.

Skills

Brand strategy

Integrated marketing

Campaign strategy

Content marketing

Strategic writing

Presentation skills

CRM tools

Education

Bachelor's degree in related field

Tools

Salesforce

HubSpot

AI automation platforms

Job description

Maximus in Tysons, Virginia is seeking an experienced marketing professional to lead brand strategy and integrated campaigns across government programs.

You will develop compelling narratives, manage client delivery including scope, timelines, and budgets, and collaborate with cross-functional teams while supporting business development through proposals and client meetings. A minimum of 7 years in brand or integrated marketing and 3 years of people leadership are required.