Federal Marketing Strategy Lead for Defense & Space

Maximus; Tysons (VA); Remote; USD 125,000 - 145,000; Full time

Job summary

Maximus in Tysons, VA is seeking a senior marketing leader to craft and drive integrated marketing strategies for Defense, National Security and Space sectors, including demand generation, ABM and pipeline support for key franchise deals.

You will translate technical capabilities into mission-relevant value propositions for government stakeholders, lead sales enablement, and manage major defense conferences and events, ensuring campaigns align with growth objectives.

Qualifications

• 5–7 years of marketing experience supporting a Federal Enterprise business in DoD, Civilian, or Federal Healthcare space.
• Proficient with Salesforce, or other CRM tools and analytics including AI automation platforms.
• Experience managing enterprise marketing campaign budgets and tracking ROI across multi-channel campaigns.

Responsibilities

• Develop and drive integrated marketing strategies tailored to Defense, National Security and Space sectors.
• Translate technical capabilities into mission-relevant value propositions for government stakeholders.
• Lead development of sales enablement materials, pitch decks, and demos aligned to marketing objectives.
• Lead strategy and execution for major defense conferences and industry events.
• Oversee marketing efforts for Federal Defense and National Security campaigns to support business growth.

Skills

Marketing experience

Salesforce / CRM

Budget management

ROI tracking

Education

Bachelor's degree

Tools

Salesforce

Job description

Maximus in Tysons, VA is seeking a senior marketing leader to craft and drive integrated marketing strategies for Defense, National Security and Space sectors, including demand generation, ABM and pipeline support for key franchise deals.

You will translate technical capabilities into mission-relevant value propositions for government stakeholders, lead sales enablement, and manage major defense conferences and events, ensuring campaigns align with growth objectives.