Strategic Brand Architect for High-Growth Wound Care

Urgo Medical Canada; Fort Worth (TX); On-site; USD 180,000 - 190,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance (company-paid)

Disability insurance

Job summary

Urgo Medical North America (UMNA) seeks a strategic, entrepreneurial leader to guide the Vashe portfolio's long-term growth. You will shape market direction, develop a roadmap, and work with commercial, clinical, and innovation teams to align strategy with business goals.

You will partner with the Director of Innovation to guide commercialization for new products and drive market adoption in a fast-moving, growth-oriented environment.

Qualifications

• Bachelor’s degree in marketing, business, STEM, or related field (master’s preferred).
• 8+ years in brand strategy or marketing with market research, product innovation, and cross-functional collaboration.
• Healthcare/medical field experience preferred.
• Ability to lead cross-functional initiatives and influence without authority.

Responsibilities

• Lead market research initiatives to identify gaps and opportunities for Vashe products.
• Analyze market trends, consumer behavior, and competitive landscapes to inform strategy.
• Oversee direction and project management for new market opportunities and product innovations.
• Collaborate with agencies to design research; refine brand positioning and decisions.
• Identify and develop KOLs to advise strategy and validate decisions.
• Own a long-term market shaping strategy aligned with business goals.
• Partner with Director of Innovation for commercialization and downstream strategy.
• Advise on prioritization and execution of new products and launches.
• Lead cross-functional teams to drive development and launch of new products.
• Develop launch plans detailing market dynamics, consumer benefits, and positioning.

Skills

Strategic thinking

Analytical skills

Collaboration

Brand strategy

Commercial mindset

Education

Bachelor's degree in marketing/business/STEM

Master’s degree (preferred)

Job description

Urgo Medical North America (UMNA) seeks a strategic, entrepreneurial leader to guide the Vashe portfolio's long-term growth. You will shape market direction, develop a roadmap, and work with commercial, clinical, and innovation teams to align strategy with business goals.

You will partner with the Director of Innovation to guide commercialization for new products and drive market adoption in a fast-moving, growth-oriented environment.