Brand Growth Manager, Compression

Urgo Medical Canada; Fort Worth (TX); On-site; USD 130,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance (company-paid)

Disability insurance

EAP

401(k) with company match

Paid time off

Paid family leave

Job summary

Urgo Medical North America in Fort Worth, TX, seeks a strategic Brand Manager to lead expansion of the UrgoK2 Compression portfolio. You will shape growth with data-driven insights and close collaboration with Sales.

The ideal candidate blends marketing acumen, product knowledge, and cross-functional leadership. This role may require domestic and international travel as needed to support education and market development.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
• 4+ years of proven success in brand management or marketing strategy within healthcare or medical devices, ideally in wound care; sales experience a plus.
• Ability to operate independently, manage multiple priorities, and thrive in a fast-paced, growth-oriented environment.
• Strong written, verbal, and presentation skills, with the ability to influence cross-functional stakeholders.
• Experience with Microsoft Office programs and other relevant software applications.

Responsibilities

• Drive growth of UMNA’s Compression portfolio through strategic marketing, data-driven insights, sales collaboration and deep customer understanding.
• Identify and prioritize market growth opportunities through competitive intelligence, field sales and customer insights, market research, segmentation, and industry trends.
• Develop and execute annual brand and growth strategies, translating business objectives into clear priorities, initiatives, and measurable outcomes.
• Develop and execute integrated marketing campaigns, market development initiatives, promotions, and product launches that drive awareness, adoption, and sales growth.
• Equip and engage the sales organization with impactful tools, training, messaging, and strategic support to improve customer engagement and execution.
• Partner cross-functionally with Sales, Medical Affairs, Professional Affairs, Market Access, Operations, and other stakeholders to execute corporate and portfolio priorities.
• Leverage analytics and defined key performance indicators (KPIs) to assess business and marketing performance, identify opportunities, and optimize strategy and execution.
• Collaborate with Medical Affairs to support medical education initiatives, including webinars and events.
• Partner with appropriate cross-functional stakeholders to develop and engage key opinion leaders (KOLs) and clinical advocates who support education, evidence generation, and market development.
• Partner with global teams to drive innovation and align on growth strategies
• Stay current on industry best practices through ongoing professional development.
• Foster Urgo’s values of Winning Mindset, Learning Organization, and Engaging Teams.

Skills

Brand management

Marketing strategy

Data analysis

Cross-functional leadership

Presentation skills

Office software

Education

Bachelor’s degree in Marketing, Business, Life Sciences, or related field

MBA or advanced degree a plus

Tools

Microsoft Office

Other relevant software applications

Job description

Who is Urgo Medical?

Are you looking for a company where your work has meaning, where you can make a real impact and learn every day? At Urgo Medical, we believe innovation can transform lives. Our mission: to help patients heal faster and better, through cutting-edge products and innovative digital services. Some wounds are severe, can become chronic, or may become infected, causing pain and isolation.

Description

Are you looking for a company where your work has meaning, where you can make a real impact and learn every day? At Urgo Medical, we believe innovation can transform lives. Our mission: to help patients heal faster and better, through cutting-edge products and innovative digital services. Some wounds are severe, can become chronic, or may become infected, causing pain and isolation.

By joining us, you will discover our mission, our foundation, our commitment to local industrialization, and the authentic energy of our teams. At Urgo Medical, we have many strengths: industrial, R&D, commercial... and all of them are essential. If you want to combine passion, impact, and innovation, this position is for you!

Position Overview

Urgo Medical North America (UMNA) is seeking a strategic and results-driven Brand Manager to lead the expansion of our UrgoK2 Compression portfolio. This role is critical in shaping the Compression market through smart strategy, actionable insights, and close sales collaboration.

The ideal candidate blends marketing acumen, data analysis, customer understanding, and product knowledge to grow the market and sales. Success in this fast-paced, innovative environment will hinge on strong cross-functional partnerships and a growth-focused mindset. This position is based in Fort Worth, Texas.

Duties and Responsibilities

• Drive growth of UMNA’s Compression portfolio through strategic marketing, data-driven insights, sales collaboration and deep customer understanding.
• Identify and prioritize market growth opportunities through competitive intelligence, field sales and customer insights, market research, segmentation, and industry trends.
• Develop and execute annual brand and growth strategies, translating business objectives into clear priorities, initiatives, and measurable outcomes.
• Develop and execute integrated marketing campaigns, market development initiatives, promotions, and product launches that drive awareness, adoption, and sales growth.
• Equip and engage the sales organization with impactful tools, training, messaging, and strategic support to improve customer engagement and execution.
• Partner cross-functionally with Sales, Medical Affairs, Professional Affairs, Market Access, Operations, and other stakeholders to execute corporate and portfolio priorities.
• Leverage analytics and defined key performance indicators (KPIs) to assess business and marketing performance, identify opportunities, and optimize strategy and execution.
• Collaborate with Medical Affairs to support medical education initiatives, including webinars and events.
• Partner with appropriate cross-functional stakeholders to develop and engage key opinion leaders (KOLs) and clinical advocates who support education, evidence generation, and market development.
• Partner with global teams to drive innovation and align on growth strategies
• Stay current on industry best practices through ongoing professional development.
• Foster Urgo’s values of Winning Mindset, Learning Organization, and Engaging Teams.

Competencies

• Proven ability to turn data into clear, actionable strategies.
• Strategic thinker who challenges convention and drives innovative, forward-looking solutions.
• Excellent communicator with strong presentation skills for diverse internal and external audiences.
• Effective cross-functional leader with a record of delivering results in dynamic environments.
• Self-starter with strong initiative, adaptability, and problem-solving skills.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree a plus.
• 4+ years of proven success in brand management or marketing strategy within healthcare or medical devices, ideally in wound care; sales experience a plus.
• Ability to operate independently, manage multiple priorities, and thrive in a fast-paced, growth-oriented environment.
• Strong written, verbal, and presentation skills, with the ability to influence cross-functional stakeholders.
• Experience with Microsoft Office programs and other relevant software applications.

Work Environment

• Indoors, in an office environment, with temperature control.
• No adverse environmental conditions expected.
• Overnight domestic travel required (roughly 30%), including potential international travel.

Physical Demands

• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; the ability to operate standard office equipment and keyboards.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Company-paid and voluntary life Insurance
• Company-paid disability insurance and benefits
• EAP
• 401(k) with company match
• Paid time off
• Paid family leave

Salary Description

$130,000 - $140,000 annually, bonus eligible

EQUAL OPPORTUNITY EMPLOYER. It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, or any other protected status except where reasonable, bona fide occupational qualification exists.

Urgo Medical North America participates in EVerify for all employees.