Strategic BD Partner for Legal Practice Groups

Colonial Group; Nashville (TN); On-site; USD 75,000 - 110,000; Full time

Job summary

Bradley is seeking a dedicated Business Development professional to partner with assigned Practice Groups, shaping strategy, owning projects, and delivering results without sales quotas. The role emphasizes collaboration with attorneys, cross-servicing across groups, and managing complex initiatives from concept through execution.

The candidate will support growth through targeted relationships, strategic planning, and effective event and content coordination, contributing to the firm’s market

Qualifications

• Experience supporting attorneys in a law firm business development context.
• Ability to lead multiple initiatives with strong execution and strategic thinking.
• Comfort working with senior stakeholders and coordinating with attorney teams.

Responsibilities

• Serve as the primary business development partner to assigned Practice Groups, managing initiatives from concept through execution
• Collaborate with attorneys to develop, implement, and track Practice Group business plans
• Support client growth by identifying targets, strengthening relationships, and enabling cross-servicing—not selling
• Lead RFPs, pitches, and presentations, coordinating with attorney teams and managing timelines and deliverables
• Develop and maintain practice collateral, brochures, website content, experience database, and attorney bios
• Manage legal directory submissions, rankings, and surveys
• Partner with Marketing Communications on media opportunities, advertising, and profile-raising initiatives
• Coordinate events and sponsorships and represent the Firm at select business and community events as requested
• Attend and participate in Practice Group meetings and retreats; report on initiatives and results.
• Assist with business development budgeting, tracking, and reporting
• Facilitate planning, implementation, and follow-up for new business opportunities
• Actively support cross-servicing between Practice Groups
• Strategize with Practice Group Leaders and the Marketing Technology Team on digital marketing initiatives
• Work closely with Business Development Coordinators on day-to-day projects and to provide coaching and mentoring
• Support lateral attorney integration within assigned Practice Groups
• Monitor market and industry trends to help position the Firm competitively
• Travel to offices across the firm footprint and to Practice Group and Firm events as requested

Skills

Project management

Strategic planning

Stakeholder engagement

Cross-functional collaboration

Presentation skills

Job description

Bradley is seeking a dedicated Business Development professional to partner with assigned Practice Groups, shaping strategy, owning projects, and delivering results without sales quotas. The role emphasizes collaboration with attorneys, cross-servicing across groups, and managing complex initiatives from concept through execution.

The candidate will support growth through targeted relationships, strategic planning, and effective event and content coordination, contributing to the firm’s market