Strategic B2B Tech Marketing Lead

MicroVision®; Orlando (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

MicroVision, a leader in perception solutions, seeks a Marketing Manager in Orlando to drive commercial growth. You will translate technical capabilities into compelling market stories, build go-to-market plans, and lead demand-gen and sales enablement efforts with cross-functional partners.

You will collaborate with product, sales, and engineering to understand roadmaps, identify opportunities, and communicate differentiated value to government and enterprise buyers.

Qualifications

• 8-10 years of progressive B2B marketing experience in tech/defense industries.
• Proven ability to develop and execute go-to-market strategies for complex products.
• Strong product marketing skills: positioning, messaging, segmentation, competitive analysis, sales enablement.
• Experience partnering with sales and BD to support pipeline and revenue growth.
• Ability to translate sophisticated tech into clear value for technical and non-technical audiences.
• Experience marketing to enterprise, industrial, government, or defense buyers is desirable.
• Strong writing, presentation, PM, and cross-functional leadership.
• Bachelor’s degree in a relevant field; advanced degree a plus.

Responsibilities

• Develop and execute integrated marketing strategies supporting MicroVision’s growth priorities and commercial pipeline.
• Build go-to-market plans for products, technologies, market segments, and strategic initiatives.
• Translate complex technical capabilities into differentiated messaging, positioning, and customer-facing narratives.
• Partner closely with sales and business development to develop campaigns, tools, content, and programs that create and accelerate opportunities.
• Lead demand-generation and account-based marketing initiatives targeting priority customers and markets.
• Develop high-impact sales enablement materials, including presentations, product collateral, case studies, videos, demonstrations, and digital content.
• Plan and execute industry events, trade shows, customer demonstrations, webinars, and other market-facing programs.
• Collaborate with product and engineering teams to understand technology roadmaps, customer requirements, and competitive differentiation.
• Conduct market, customer, and competitive analysis to identify emerging opportunities and inform commercial strategy.
• Manage digital marketing programs, including website content, email, social media, paid campaigns, and marketing automation.
• Establish KPIs and measurement systems to evaluate marketing performance, pipeline contribution, engagement, and ROI.
• Manage external agencies, partners, vendors, budgets, and project timelines as needed; and
• Support broader corporate communications and thought-leadership initiatives in partnership with the communications team

Skills

Go-to-market strategy

Product marketing

Strategic storytelling

Cross-functional leadership

Campaign planning

Sales enablement

Executive communication

Education

Bachelor's degree in a relevant field

Job description

MicroVision, a leader in perception solutions, seeks a Marketing Manager in Orlando to drive commercial growth. You will translate technical capabilities into compelling market stories, build go-to-market plans, and lead demand-gen and sales enablement efforts with cross-functional partners.

You will collaborate with product, sales, and engineering to understand roadmaps, identify opportunities, and communicate differentiated value to government and enterprise buyers.