Strategic B2B Content Marketing Manager — Remote

msights; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

MSIGHTS, a marketing data platform, is seeking a remote/telecommute Senior Content Marketing Specialist to develop data-driven B2B content across whitepapers, blogs, webinars, social posts, and more. Ideal candidates are located in North Carolina (USA) and comfortable working from home.

You will partner with Business Development to shape content strategy, track performance, and translate industry insights into campaigns that drive traffic and qualified leads.

Qualifications

• 3+ years in B2B content marketing.
• Self-starter with initiative to lead programs.
• Strong written and verbal communication.
• Experience collaborating with cross-functional teams.
• Knowledge of PowerPoint, LinkedIn, event platforms, and CRM/MA tools; HubSpot a bonus.

Responsibilities

• Develop data- and research-driven B2B content (whitepapers, blogs, webinars, social posts) to drive traffic and leads.
• Serve as the strategic storyteller, matching MSIGHTS brand voice and differentiating in the market.
• Partner cross-functionally to create a content strategy and calendar aligned with lead-gen goals.
• Monitor content performance and provide data-informed recommendations.

Skills

Content marketing

Strong communication

Self-starter

Team collaboration

Tools

PowerPoint

LinkedIn

ON24

CRM/Marketing automation

HubSpot

Job description

MSIGHTS, a marketing data platform, is seeking a remote/telecommute Senior Content Marketing Specialist to develop data-driven B2B content across whitepapers, blogs, webinars, social posts, and more. Ideal candidates are located in North Carolina (USA) and comfortable working from home.

You will partner with Business Development to shape content strategy, track performance, and translate industry insights into campaigns that drive traffic and qualified leads.