B2B Marketing Content Strategist (Remote)

UtiliSave LLC; New York (NY); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health, dental and vision benefits

401K with company match

Paid time off and holidays

Job summary

UtiliSave, LLC seeks a marketing content creator to develop content for web, social media, emails, and marketing materials targeting a B2B audience. You will build and execute content strategies that support brand growth and lead generation in a remote environment.

You will lead campaigns across SEO/SEM, paid media, email, and website performance, collaborate with teams, and harness AI writing tools to craft thought leadership content and case studies.

Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• At least 3+ years of experience in content creation
• Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics to guide content creation.
• Self-starter with a proactive and creative mindset
• Excellent verbal and written communication skills
• Experience with AI-assisted writing tools such as Claude, ChatGPT, Jasper, or similar tools.
• Experience writing for B2B audiences- writing case studies, white papers, and thought leadership content.
• Add portfolio or writing samples required
• Experience with graphic design tools such as Canva and Photoshop and video editing software
• Marketing automation platforms such as Replay.io, HubSpot, Mailchimp, or similar tools.
• Experience with website management: WordPress, Squarespace and Wix
• Ability to manage multiple projects and prioritize tasks
• Ability to work with tight time constraints
• Ability to independently solve problems and think creatively
• Ability to communicate with all levels within organization

Responsibilities

• Learn and understand all facets of our business processes to create all forms of content relating to the customer focused aspects of our efforts.
• Develop and execute comprehensive marketing content strategies aligned with the company goals. Including posts, social media content and campaigns, email campaigns, and marketing materials.
• Lead the content creation that promotes our brand strategy and ensures consistent messaging across all touchpoints.
• Oversee and develop digital marketing campaign content aligned with company goals and objectives, including SEO/SEM, paid media (Google Ads, Meta, LinkedIn), email marketing, and website performance to increase brand awareness and lead generation.
• Conduct and supervise research to monitor market trends, customer behavior, competitive activity and opportunity for growth to be reflected in the content being created.
• Support the pursuit via the creation of content for PR opportunities, speaking engagements, and partnerships to elevate brand authority and maintain and advance UtiliSave’s place as a market and thought leader.
• Track results from testing of content to optimize all content created
• Serve as a brand guardian for all written and created content for both internal and external communications
• Track content performance and optimize content based on results if not already clearly stated

Skills

Content creation

Digital marketing

SEO/SEM

Analytics

Project management

B2B writing

Education

Bachelor’s degree in English, Communications, Journalism, Marketing, or related field

Tools

Canva

Photoshop

Video editing

HubSpot

Mailchimp

Replay.io

WordPress

Squarespace

Wix

Claude

ChatGPT

Jasper

Job description

UtiliSave, LLC seeks a marketing content creator to develop content for web, social media, emails, and marketing materials targeting a B2B audience. You will build and execute content strategies that support brand growth and lead generation in a remote environment.

You will lead campaigns across SEO/SEM, paid media, email, and website performance, collaborate with teams, and harness AI writing tools to craft thought leadership content and case studies.