Marketing Content Specialist

Ferretti Search; Charlotte (NC); Remote; USD 60,000 - 65,000; Full time

Job summary

A marketing recruitment agency is looking for an Entry-level Marketing Content Specialist to create impactful marketing assets remotely. You'll be responsible for producing digital content tailored to B2B buyers and supporting demand generation efforts. The ideal candidate has a degree in marketing or communications and experience with design tools like Canva and Adobe Creative Suite. This fast-paced role requires strong writing skills and the ability to work independently in a dynamic environment.

Qualifications

• 1-2 years of experience in marketing or content-focused role (internships included).
• Strong ability to translate complex ideas into clear, compelling content.
• Ability to work independently and take initiative.

Responsibilities

• Rapidly produce digital content for demand generation campaigns.
• Create buyer-focused messaging and visuals.
• Monitor content performance and adjust based on feedback.

Skills

Writing and editing skills

Design skills (Canva, Adobe Creative Suite)

Content creation for social media

Marketing automation familiarity

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

Canva

Adobe Illustrator

Photoshop

Job description

Direct message the job poster from Ferretti Search

The Marketing Content Specialist is a fast-moving, execution-focused content creator responsible for developing high-impact marketing assets that support demand generation programs, social media strategy, and buyer engagement efforts. This role is ideal for someone who thrives in a fast-paced environment, can act on strategic intent without needing detailed direction, and has the design and writing skills to produce polished content quickly. This individual will create content tailored to target buyers, including sales leaders and executives in B2B organizations.

Compensation: $60,000-$65,000

Location: FULLY REMOTE

Key Responsibilities

• Rapidly produce digital content for demand generation campaigns, social media, email, and paid media.
• Create buyer-focused messaging and visuals that align with the organization’s positioning and methodologies.
• Use design tools (e.g., Canva, Adobe Creative Suite) to create polished, on-brand graphics and layouts.
• Collaborate with internal stakeholders to understand campaign goals and translate them into actionable content.
• Support webinar and partner initiatives with promotional assets, landing page copy, and follow-up content.
• Repurpose existing content into new formats for different channels and buyer personas.
• Maintain and update the organization’s dynamic content library and editorial calendar.
• Coordinate with sales and demand generation teams to ensure content supports pipeline-building efforts.
• Monitor performance of content assets and adjust based on engagement metrics and feedback.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 1–2 years of experience in a marketing or content-focused role (internships included).
• Strong writing and editing skills with the ability to translate complex ideas into clear, compelling content.
• Proficiency in design tools such as Canva, Adobe Illustrator, Photoshop, or similar.
• Experience creating content for social media, email, and paid media platforms.
• Ability to work independently, take initiative, and execute quickly with minimal oversight.
• Familiarity with marketing automation platforms and performance tracking tools.
• Comfortable working in a fast-paced, entrepreneurial environment with shifting priorities.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Design, and Writing/Editing

Industries

Business Consulting and Services