B2B Content Marketing Lead — Remote

UtiliSave, LLC; New York, Northern (NY, KY); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health, dental, vision benefits

401K with company match

3 weeks paid time off to start

11 holidays

Job summary

UtiliSave, LLC is seeking a Marketing Content Creator to join our remote team. You will develop and execute content strategies across the company’s marketing channels, including web, social media, emails, and presentations.

This role focuses on B2B communications and brand leadership. The ideal candidate will have 3+ years of content creation experience, strong writing skills, and proficiency with AI writing tools, marketing automation, and website platforms.

Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.
• At least 3+ years of experience in content creation.
• Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics.
• Experience with AI-assisted writing tools such as Claude, ChatGPT, Jasper, or similar tools.
• Experience writing for B2B audiences—writing case studies, white papers, and thought leadership content.
• Portfolio or writing samples required.
• Experience with graphic design tools such as Canva and Photoshop; video editing software.
• Experience with marketing automation platforms such as HubSpot, Mailchimp, or similar tools.
• Experience with website management: WordPress, Squarespace and Wix.

Responsibilities

• Learn and understand all facets of our business processes to create content for customer-focused efforts.
• Develop and execute comprehensive marketing content strategies across posts, social media, emails, and marketing materials.
• Lead content creation that promotes our brand and ensures consistent messaging across touchpoints.
• Oversee digital marketing campaigns including SEO/SEM, paid media, email marketing, and website performance to boost brand awareness and lead generation.
• Conduct market research to monitor trends and opportunities for content improvement.
• Support PR opportunities and partnerships to elevate brand authority.
• Track results from content testing to optimize performance.
• Serve as brand guardian for all internal and external communications.

Skills

Content creation

Digital marketing

SEO/SEM

B2B writing

Analytics

Education

Bachelor’s degree in English, Communications, Journalism, Marketing

Tools

ChatGPT

Jasper

Claude

HubSpot

Mailchimp

WordPress

Job description

UtiliSave, LLC is seeking a Marketing Content Creator to join our remote team. You will develop and execute content strategies across the company’s marketing channels, including web, social media, emails, and presentations.

This role focuses on B2B communications and brand leadership. The ideal candidate will have 3+ years of content creation experience, strong writing skills, and proficiency with AI writing tools, marketing automation, and website platforms.