Strategic Analytics Lead – Marketing & Engagement

RUF Careers Page; New Brunswick (NJ); Hybrid; USD 63,000 - 77,000; Full time

Benefits offered by this job

Comprehensive dental insurance

Vision insurance

403(b) plan with employer match

Vacation time + wellness days + sick/p

Holidays

Professional development support

Cell phone reimbursement

Job summary

Rutgers University Foundation is seeking an Assistant Director to lead marketing and engagement analytics from our New Brunswick, NJ campus. The role focuses on producing timely, actionable reports and dashboards to drive data-informed decisions across marketing, engagement, and fundraising.

The ideal candidate translates data into practical insights, supports campaign optimization, and partners with cross-functional teams to enhance reporting quality and analytics processes.

Qualifications

• Bachelor's degree or equivalent experience in analytics.
• Experience with CRM/marketing platforms (Salesforce) and Tableau is a plus.
• Strong analytical and storytelling abilities with data.

Responsibilities

• Develop reports and analyses that provide actionable insights to support the Engagement team and broader RUF community.
• Assist with developing and maintaining best practices for marketing data governance, measurement frameworks, and campaign analytics, ensuring alignment with Foundation-wide marketing and fundraising objectives.
• Create and maintain dashboards and recurring reports that provide actionable insights into campaign performance, engagement trends, and stakeholder activity.
• Collaborate with marketing, engagement, and fundraising partners to support the design, measurement, and evaluation of campaigns using data-driven insights.
• Partner with Research and Prospect Management (RPM) and Systems and Technology teams to support data integrations, reporting structures, and data quality needed to achieve marketing and engagement goals.
• Perform analytics and develop recommendations related to audience segmentation, predictive modeling, attribution analysis, and other marketing and engagement initiatives.
• Identify opportunities to improve reporting, data quality, and analytics processes and recommend solutions to leadership.
• Other duties as assigned.

Skills

Marketing analytics

Reporting

Dashboards

Data governance

Campaign analytics

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Statistics, Data Science, Business Analytics, or related field

Tools

Salesforce

Tableau

Job description

Rutgers University Foundation is seeking an Assistant Director to lead marketing and engagement analytics from our New Brunswick, NJ campus. The role focuses on producing timely, actionable reports and dashboards to drive data-informed decisions across marketing, engagement, and fundraising.

The ideal candidate translates data into practical insights, supports campaign optimization, and partners with cross-functional teams to enhance reporting quality and analytics processes.