Engagement Analytics Lead: Marketing Insights

Rutgers University Foundation; New Brunswick (NJ); Hybrid; USD 63,000 - 77,000; Full time

Benefits offered by this job

Office-centric hybrid work schedule

Comprehensive medical

Comprehensive no cost dental, and no成本

Job summary

The Rutgers University Foundation seeks an Assistant Director of Data Intelligence to support marketing, engagement, and fundraising analytics. You will translate data into actionable insights to optimize campaigns and reporting, helping leaders make data-driven decisions.

Reporting to the Senior Director, you will develop dashboards, reports, and governance practices, collaborate with cross-functional partners, and drive data quality and segmentation efforts across the foundation.

Qualifications

• Bachelor’s degree in Statistics, Data Science, Business Analytics, or a related field; and/ou 2+ years of professional experience in marketing analytics, reporting, business intelligence, advancement, higher education, nonprofit organizations, or related fields. Experience with Salesforce or other CRM/marketing platforms and familiarity with Tableau is a plus.

Responsibilities

• Leverage Salesforce data tooptimize marketing campaigns and strategies to inform engagement activities.
• Develop reports and analyses that provide actionable insights to support the Engagement team and broader RUF community.
• Assist with developing and maintaining best practices for marketing data governance, measurement frameworks, and campaign analytics, ensuring alignment with Foundation-wide marketing and fundraising objectives.
• Create and maintain dashboards and recurring reports that provide actionable insights into campaign performance, engagement trends, and stakeholder activity.
• Collaborate with marketing, engagement, and fundraising partners to support the design, measurement, and evaluation of campaigns using data-driven insights.
• Partner with Research and Prospect Management (RPM) and Systems and Technology teams to support data integrations, reporting structures, and data quality needed to achieve marketing and engagement goals.
• Perform analytics and develop recommendations related to audience segmentation, predictive modeling, attribution analysis, and other marketing and engagement initiatives.
• Identify opportunities to improve reporting, data quality, and analytics processes and recommend solutions to leadership.
• Other duties as assigned.

Skills

Salesforce data

Dashboards

Reporting

Data governance

Campaign analytics

Audience segmentation

Predictive modeling

Education

Bachelor's degree in Statistics or related field

Tools

Tableau

Salesforce CRM

Job description

The Rutgers University Foundation seeks an Assistant Director of Data Intelligence to support marketing, engagement, and fundraising analytics. You will translate data into actionable insights to optimize campaigns and reporting, helping leaders make data-driven decisions.

Reporting to the Senior Director, you will develop dashboards, reports, and governance practices, collaborate with cross-functional partners, and drive data quality and segmentation efforts across the foundation.