Strategic Amazon Advertising Growth Leader

Fridababy

Kentucky

On-site

USD 110,000 - 160,000

Full time

14 days+

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Benefits offered by this job

Health benefits

401k matching

Paid time off

Parental leave

Dog-friendly office

Wellness programs

Employee product discounts

Job summary

Fridababy is seeking a Performance Marketing Manager, Amazon to join its Digital & Ecomm team in Miami, Florida. You will own the media strategy, planning, execution, and performance analytics for Amazon Advertising to drive growth.

Collaborate with agencies and internal teams to identify opportunities, optimize campaigns, and deliver measurable results. This role requires strategic thinking, rigorous analysis, and hands-on execution in a fast-paced environment.

Qualifications

5+ years of experience managing Amazon Advertising with deep expertise in Amazon DSP.
Hands-on experience managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other Amazon advertising solutions.
Proven ability to develop full-funnel Amazon media strategies that drive measurable business results.
Experience using Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, and incrementality.
Strong analytical skills with advanced proficiency in Microsoft Excel and experience translating large datasets into actionable recommendations.
Experience developing reporting frameworks, performance dashboards, and executive-level business reviews.
Strong understanding of attribution, incrementality testing, audience strategy, and media measurement.
Demonstrated ability to influence cross-functional stakeholders and agency partners while driving strategic initiatives.
Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.
Excellent written, verbal, and presentation skills.
Experience in CPG, consumer products, or baby products is preferred.

Responsibilities

Own Amazon Advertising strategy and execution, with primary responsibility for the U.S. business while supporting international marketplace initiatives.
Lead Amazon DSP strategy, planning, optimization, and performance reporting across upper- and lower-funnel campaigns.
Manage Amazon Advertising programs end-to-end, including budgeting, forecasting, campaign planning, execution, optimization, and reporting.
Partner with external agency teams to develop testing strategies across audiences, bidding, creative, keyword strategy, ad placements, and campaign structure.
Monitor campaign performance and deliver actionable recommendations to improve efficiency, incremental sales, and return on ad spend.
Create and lead quarterly business reviews, providing performance insights, growth opportunities, and strategic recommendations.
Design and analyze incrementality, lift, and attribution testing tied to key brand moments, including product launches, promotional events, and seasonal campaigns.
Leverage Amazon Marketing Cloud (AMC) and other reporting tools to generate actionable insights and improve media performance.
Oversee competitive intelligence reporting and communicate marketplace trends and opportunities to internal stakeholders.
Partner cross-functionally with Brand, eCommerce, Sales, Operations, and Finance teams to align media strategy with broader business objectives.