Performance Marketing Manager, Amazon International

Frida; Miami (FL); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Comprehensive medical, vision, and dental benefits

401(k) matching

Generous paid time off

Dog-friendly office

Job summary

Frida is seeking a Performance Marketing Manager, Amazon International in Miami, FL. This role involves owning media strategy for Amazon Advertising across global markets, leading performance analytics, and collaborating with external agencies to drive growth opportunities.

Ideal candidates will have 3-5 years of Amazon Advertising experience, excellent data analytical skills, and the ability to work in a fast-paced environment. The position offers comprehensive health benefits, 401(k) matching, and a dog-friendly office.

Qualifications

• 3‑5 years of experience managing Amazon Advertising products.
• Proven ability to translate campaign objectives into strategies.
• Experience developing reporting frameworks with large data sets.

Responsibilities

• Lead Amazon International Advertising media management.
• Monitor and optimize performance across international markets.
• Collaborate with agencies to identify testing opportunities.

Skills

Amazon Advertising management

Data analysis

Cross-functional collaboration

Microsoft Excel proficiency

Organizational skills

Tools

Vendor Central

Amazon Marketing Cloud (AMC)

Job description

Who We Are

Frida is a parenting brand founded in 2014 by CEO Chelsea Hirschhorn. We help parents navigate the messy, exhausting, and life‑changing moments of parenthood with honest, helpful products. Our global presence includes 50+ countries and major U.S. retailers.

How You Will Make an Impact

Frida is looking for a Performance Marketing Manager, Amazon International to join our Digital & E‑commerce team in Miami, FL. In this role you will own media strategy, planning, and execution for Amazon Advertising across key global markets (Canada, UK, France, and other emerging marketplaces). You will lead all media planning, execution, and performance analytics for Amazon marketing initiatives internationally and collaborate with external agency partners to identify new growth opportunities.

Responsibilities to include:

• Lead Amazon International Advertising media management from end‑to‑end, including budgeting, planning, initiative leadership, management, and reporting.
• Monitor and optimize performance across international markets, accounting for regional customer behavior and marketplace‑specific trends.
• Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets.
• Create and maintain a quarterly business review template to track key performance metrics and provide forward‑looking insights and strategic recommendations.
• Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces.
• Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region‑specific retail events.
• Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
• Identify growth opportunities across Amazon's suite of media products and communicate recommendations to internal stakeholders.
• Partner cross‑functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives.

What You Will Need

• 3‑5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display.
• Experience managing campaigns across international Amazon marketplaces (e.g., Canada, UK, EU).
• Proven ability to translate campaign objectives into channel‑level strategies with clear deliverables and measurable outcomes.
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus.
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance‑driven programs.
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third‑party tools such as Vendor Central and Amazon Marketing Cloud (AMC).
• Demonstrated ability to influence cross‑functional stakeholders and elevate marketing capabilities to drive outsized results.
• Highly organized self‑starter with the ability to manage multiple projects simultaneously, delivering high‑quality work with strong attention to detail.
• Experience in baby brands or CPG is a plus.
• Ability to work in a fast‑paced environment in which requirements & priorities constantly change.
• Excellent written and verbal communication.
• Consumer‑obsessed and possess strong consumer understanding.
• Excellent communicator with strong written, verbal, and presentation skills.
• Ability to manage multiple projects at once and strong organizational skills.
• Proactive; can operate autonomously, but also collaboratively as part of a team.

Who You Will Work With

Frida values collaboration and community. As the Performance Marketing Manager, Amazon International, you will work closely with external and internal stakeholders, including the eCommerce, Brand, and Marketing teams.

Our Ways of Working

Frida HQ is in Miami, Florida. Approved roles can work remotely on Mondays and Fridays with in‑person collaboration Tuesdays‑Thursday.

Why You Will Love Working at Frida

We offer a comprehensive benefits package:

• Robust health benefits including:
  • Comprehensive medical, vision, and dental plan options
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short‑Term Disability and Long‑Term Disability, Cancer Coverage, and more
  • FSA & HSA
• 401(k) matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in‑office
• Dog‑friendly office – feel free to bring your best buddy to work!
• Learning & development opportunities for professional and personal growth
• Company‑wide events & outings, ranging from small department‑specific teambuilding to our annual Fam Jam family carnival celebrating the people who support us at work. We also host an annual Day of Service and provide volunteer opportunities to support our local Miami community.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.