Strategic Advertising Planner

Financial Times; New York (NY); Hybrid; USD 66,000 - 82,000; Full time

Benefits offered by this job

Health coverage

401k with company match

Parental leave

Gym membership

Job summary

The Financial Times in New York is seeking an Account Planner to provide sales planning and commercial support for key advertising clients and media agencies across the US.

Working with Account Directors, you will develop advertising solutions spanning print, digital, audio, content and events, building knowledge of our clients, audiences and FT products. This role offers hybrid work and opportunities to grow commercially.

Qualifications

• 1–2 years of business experience in media, advertising, or agency roles.
• Ability to turn data into actionable recommendations.
• Experience supporting sales planning and client accounts.

Responsibilities

• Partner with Account Directors to support sales planning, client accounts and new business opportunities across B2B sectors.
• Develop RFP responses and proposals using FT audience insights, research, pricing and solutions across print, digital, audio, content and events.
• Understand client objectives and recommend relevant FT advertising solutions.
• Support client and agency relationships, including meetings, queries and day-to-day account coordination.
• Work with Campaign Management and Ad Operations to support campaign delivery, performance and optimisation.
• Collaborate across FT teams and maintain accurate client, opportunity and pipeline information in Salesforce.

Skills

Communication

Organization

Attention to detail

Analytical thinking

Collaboration

Proactive problem solving

Google Workspace

Excel

PowerPoint

Salesforce familiarity

Tools

Salesforce

Job description

The Financial Times in New York is seeking an Account Planner to provide sales planning and commercial support for key advertising clients and media agencies across the US.

Working with Account Directors, you will develop advertising solutions spanning print, digital, audio, content and events, building knowledge of our clients, audiences and FT products. This role offers hybrid work and opportunities to grow commercially.