Strategic Advancement Communications & Digital Strategy Lead

North Carolina Agricultural & Technical State University; Greensboro (NC); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Accrued Vacation and Sick Leave

12 Paid Holidays

Aetna - State Health Benefits

NCFlex benefits

TSERS retirement system

Employee Assistance Program

Discounts

Job summary

North Carolina A&T State University seeks a Senior Director of Advancement Communications, Marketing and Digital Strategy to lead the messaging strategy for the College and University Advancement. You will oversee comprehensive communications, marketing, and digital engagement initiatives, aligning them with fundraising priorities and donor relations.

The role requires leadership, confidentiality, and a strategic partnership with campus leadership to elevate the university's brand and

Qualifications

• Degree in Advertising, Marketing, Communication Science or equivalent.
• Five+ years of related experience in public relations, marketing or related field.
• Superior news judgment and persuasive communication skills.
• Excellent oral and written communication skills and interpersonal abilities.
• Experience with Adobe Creative Suite programs including Premiere Pro, Photoshop, Illustrator and InDesign.

Responsibilities

• Articulate and promote the vision, mission, and goals of University Advancement to internal and external stakeholders.
• Oversee development and execution of communications, marketing, and digital engagement strategies.
• Ensure consistent, strategic messaging across platforms and collaborate with campus leadership.

Skills

Excellent communication

News judgment

Interpersonal skills

Leadership ability

Editing

Education

Bachelor's degree in Advertising, Marketing, Communication Science or equivalent

Tools

Adobe Creative Suite

Marketing automation tools

Job description

North Carolina A&T State University seeks a Senior Director of Advancement Communications, Marketing and Digital Strategy to lead the messaging strategy for the College and University Advancement. You will oversee comprehensive communications, marketing, and digital engagement initiatives, aligning them with fundraising priorities and donor relations.

The role requires leadership, confidentiality, and a strategic partnership with campus leadership to elevate the university's brand and