Strategic Admissions & Enrollment Director

Lyon College; Batesville (AR); On-site; USD 90,000 - 120,000; Full time

Job summary

Lyon College in Batesville, AR seeks a Director of Admissions to provide strategic and operational leadership for undergraduate recruitment and admissions, with a primary focus on growing enrollment. The role emphasizes the Batesville Area Pipeline and its expanded region, within a 150-mile radius.

This hands-on leadership position oversees the full admissions lifecycle, manages staff, and aligns with the VP for Enrollment Management to meet enrollment goals within a careful budget.

Qualifications

• Bachelor's degree required; master's degree preferred.
• Minimum of 5 years of experience in admissions or enrollment management.
• Demonstrated success in meeting enrollment goals and managing recruitment initiatives.
• Experience with CRM systems (preferably Salesforce-based).
• Experience in rural or regional recruitment markets; access-focused or mission-driven institutions.

Responsibilities

• Develop and implement a focused recruitment strategy to grow enrollment in key markets, including the Batesville Area Pipeline (BAP) and BAP-plus region.
• Increase enrollment of first-time, full-time and transfer students through targeted, data-informed initiatives.
• Establish and monitor enrollment goals, funnel metrics, and yield strategies to support institutional growth and stability.
• Regularly assess recruitment effectiveness and adjust strategies to maximize results within budget constraints.

Skills

Strategic leadership

Staff management

Enrollment strategy

Data-informed decision making

Education

Bachelor's degree

Master's degree preferred

Tools

CRM systems (Salesforce-based)

Job description

Lyon College in Batesville, AR seeks a Director of Admissions to provide strategic and operational leadership for undergraduate recruitment and admissions, with a primary focus on growing enrollment. The role emphasizes the Batesville Area Pipeline and its expanded region, within a 150-mile radius.

This hands-on leadership position oversees the full admissions lifecycle, manages staff, and aligns with the VP for Enrollment Management to meet enrollment goals within a careful budget.