Enrollment Strategy & Admissions Director

Alfred State College - SUNY College of Technology; Town of Alfred (NY); On-site; USD 105,000 - 125,000; Full time

Job summary

Alfred State College seeks an Executive Director of Admissions to provide strategic leadership for undergraduate admissions and recruitment in Alfred, NY. Reporting to the Vice President for Enrollment Management, the role leads an admissions team to attract, recruit, admit, and enroll students.

The ideal candidate is relationship-driven, data-informed, and embraces technology to expand reach in NY and beyond.

Qualifications

• Bachelor's degree and 5+ years of progressive professional experience in college admissions, enrollment management, student recruitment, or a closely related field.
• Demonstrated supervisory or team leadership experience.
• Demonstrated ability to develop and execute recruitment strategies with a proven record of achieving enrollment goals, improving key recruitment metrics, or contributing to sustained enrollment growth.
• Experience using enrollment data and recruitment metrics to inform strategy and decision-making.
• Exceptional interpersonal and communication skills, with demonstrated success building relationships with students, families, school counselors, colleagues, and external partners.
• Experience working with CRM or enrollment technology systems.

Responsibilities

• Provide leadership and direction for undergraduate admissions and recruitment in alignment with institutional enrollment goals.
• Partner with the Vice President for Enrollment Management to develop annual and multi-year recruitment strategies based on enrollment trends, market conditions, demographic changes, institutional priorities, and academic program opportunities.
• Use application, admission, deposit, yield, melt, visit, territory, event, and enrollment data to evaluate performance, identify opportunities, and adjust strategy throughout the recruitment cycle.
• Lead traditional first-year recruitment while strengthening strategies for out-of-state students, transfer students, online learners, adult and professional learners, and other priority populations.
• Develop and regularly evaluate recruitment territories using enrollment outcomes, market potential, staff capacity, travel costs, and return on investment.
• Collaborate with academic leadership to identify programs with enrollment growth potential and develop targeted recruitment strategies.
• Maintain a working knowledge of financial aid, scholarships, affordability, and financial aid leveraging strategies and their impact on recruitment and yield.

Skills

relationship-driven

data-informed leadership

strategic thinking

operational execution

technology and innovation

people development

collaboration

Education

Bachelor's degree

Master's degree preferred

Tools

Slate CRM

Job description

Alfred State College seeks an Executive Director of Admissions to provide strategic leadership for undergraduate admissions and recruitment in Alfred, NY. Reporting to the Vice President for Enrollment Management, the role leads an admissions team to attract, recruit, admit, and enroll students.

The ideal candidate is relationship-driven, data-informed, and embraces technology to expand reach in NY and beyond.