Strategic Account Manager, Digital Media Partnerships (Hybrid)

CVSHealth; Leesburg (VA); Hybrid; USD 66,000 - 152,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Job summary

CVS Health is seeking a Strategic Account Manager to coordinate digital media campaigns and engage suppliers, driving end-to-end campaign success from kickoff to wrap-up. The role emphasizes cross‑functional collaboration and revenue growth with key advertisers.

Responsibilities include developing brand strategies, leading campaign execution, and delivering actionable insights while working with sales, merchandising, and billing teams.

Qualifications

• 5+ years experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred), including upselling experience.
• Strong ability to lead day-to-day client relationships and collaborate cross-functionally with internal teams to meet supplier needs.
• Experience developing media plan recommendations aligned with advertiser goals and performance objectives.

Responsibilities

• Develop annual brand and media strategies aligned with advertiser goals and growth objectives.
• Create campaign strategies and audience targeting recommendations tailored to brand and product lines.
• Build strategic supplier growth proposals based on a deep understanding of supplier business goals and marketing objectives.
• Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions.
• Maintain strong relationships with clients, managing day-to-day business and identifying opportunities to drive incremental revenue.
• Educate advertisers on performance metrics, insights, and optimization strategies to improve results.
• Lead campaign kick-offs, manage briefs, and confirm media planning details.
• Oversee campaign performance in collaboration with internal teams.
• Monitor campaign performance using KPIs and data-driven insights to optimize outcomes.
• Perform in-depth data analysis to deliver actionable insights and recommendations for short- and long-term media strategies.
• Collaborate with Insights and Strategy team to ensure reporting accuracy.
• Deliver campaign performance reports, conduct wrap-up calls, and finalize Campaign Performance Reviews (CPRs)
• Work closely with sales, merchandising, and internal teams to drive strong results and advertiser satisfaction.
• Partner with campaign management, I&S, and billing teams to ensure seamless execution and accurate delivery.
• Support monthly billing processes and maintain Salesforce updates for campaign tracking.

Skills

Account management

Media planning

Digital marketing

Retail media

Upselling

Education

Bachelor’s degree or equivalent

Job description

CVS Health is seeking a Strategic Account Manager to coordinate digital media campaigns and engage suppliers, driving end-to-end campaign success from kickoff to wrap-up. The role emphasizes cross‑functional collaboration and revenue growth with key advertisers.

Responsibilities include developing brand strategies, leading campaign execution, and delivering actionable insights while working with sales, merchandising, and billing teams.