Strategic Account Manager

Nexstar Media Inc.; Town of Binghamton (NY); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Commission and bonus potential

Job summary

Nexstar Media Group is seeking a Strategic Account Manager for the dual Binghamton, NY and Elmira, NY markets to join our sales team. The SAM partners with Account Executives to develop innovative marketing solutions, strengthen client relationships, and drive measurable results.

You will own client outcomes, retention, and revenue expansion through digital strategy, audience insights, and performance data, delivering consultative guidance from discovery to renewal.

Qualifications

• 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
• Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Strong analytical, sales, communication presentation, and relationship-building skills.
• Experience with research, analytics, CRM, and reporting platforms.
• Media, broadcast, agency, or digital advertising experience preferred.

Responsibilities

• Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
• Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value.
• Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
• Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
• Analyze campaign results and convert findings into actionable insights.

Skills

Digital marketing

Media sales

Strategic account management

Consultative selling

Analytics & attribution

CRM & reporting platforms

Job description

WIVT News Channel 34 in Binghamton, NY and WETM TV 18 in Elmira, NY has an immediate opening for a Strategic Account Manager (SAM) to join our sales team in a dual market role. As the station’s digital thought leader and strategic revenue partner, the SAM works with Account Executives to develop innovative marketing solutions, strengthen client relationships, and drive measurable results. Combining consultative sales, digital expertise, and data-driven insights, this role helps clients achieve their business goals while fueling station growth. Working alongside Account Executives throughout the customer lifecycle, the SAM supports research, account planning, client discovery, solution development, sales presentations, performance analysis, and growth recommendations. As the station’s digital subject matter expert, the SAM translates marketing strategies, audience insights, and performance data into digital revenue growth and advertiser retention. This is a customer success and growth role - not tactical fulfillment or support position. The SAM owns client outcomes, retention, and revenue expansion.

Revenue Growth & Customer Success

Develop consultative strategies aligned with advertiser objectives, audiences, and success measures. Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value. Support station digital revenue and budget attainment.

Digital Thought Leadership

Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies. Translate complex capabilities and performance data into clear business recommendations. Educate clients and sales teams on trends, best practices, and growth opportunities.

Sales Partnership & Client Engagement

Partner with Account Executives from prospecting through renewal while maintaining clear account ownership. Conduct research and account planning to develop client-specific strategies. Participate in discovery meetings, presentations, and business reviews as the digital strategy expert. Support proposals, audience recommendations, and integrated marketing solutions.

Performance & Retention

Analyze campaign results and convert findings into actionable insights. Lead performance reviews that demonstrate ROI and recommend next steps. Identify performance risks and opportunities that improve retention and account growth.

Collaboration & Sales Enablement

Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience. Coach sales teams on digital solutions, consultative selling, and effective use of insights. Share market intelligence and success stories that strengthen digital selling.

Qualifications

• 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
• Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Strong analytical, sales, communication presentation, and relationship-building skills.
• Experience with research, analytics, CRM, and reporting platforms.
• Media, broadcast, agency, or digital advertising experience preferred.

Success Measures

• Digital revenue growth and budget attainment.
• Advertiser retention, renewal, and account expansion.
• Client satisfaction and measurable business outcomes.
• Increased sales conversion and Account Executive effectiveness.

Compensation: $40,000 - $60,000 annual base salary, plus commission and bonus potential.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.