Story-Driven Creative Director (Motion & AI)

Wordware; San Francisco (CA); On-site; USD 120,000 - 220,000; Full time

Benefits offered by this job

Health

Dental

401(k)

Considerable PTO

Gym budget

Lunch

Job summary

Wordware in San Francisco (Presidio) is seeking a story crafter who owns the narrative of Sauna in the world—pulls it from the founder’s head, adds their own taste, and pushes it out until people feel it. You’ll shape visuals with motion, HTML/CSS, and AI tooling to land the story with impact.

You’ll lead end-to-end motion video production, set the visual/editorial direction for Instagram, and build repeatable pipelines to ship high-volume, high-taste content.

Qualifications

• Crafts stories that move people; can point to work that traveled and say why it worked.
• Real motion-design chops — and in the AI era that now includes HTML/CSS/code, not just After Effects/C4D/Blender.
• Could be the creator, not just the director (Johnny Harris style), or cast direct one. Either way knows what makes that video work.
• Has built with Claude Code (or similar) AI creative tooling — wired up their own pipelines, not just prompted once.
• Takes an idea from zero to published without being managed there.

Responsibilities

• The narrative of Sauna, in the world: extract the story from the founder product, sharpen it with your own POV, make it land everywhere.
• The story, told in visuals: find the human reason anyone should care, then make it move people. The heart of the role.
• Motion video, end to end: concept, shoot, motion design, edit, publish. Hands‑on in the timeline.
• Instagram our social presence: set the visual/editorial direction and keep it coherent.
• Creative pipelines that output at volume: build repeatable systems to ship a lot, fast.

Skills

Storytelling

Motion design

HTML/CSS

AI tooling

Tools

Claude Code

Job description

Wordware in San Francisco (Presidio) is seeking a story crafter who owns the narrative of Sauna in the world—pulls it from the founder’s head, adds their own taste, and pushes it out until people feel it. You’ll shape visuals with motion, HTML/CSS, and AI tooling to land the story with impact.

You’ll lead end-to-end motion video production, set the visual/editorial direction for Instagram, and build repeatable pipelines to ship high-volume, high-taste content.