Store Marketing & Events Manager

Eatal

Los Angeles (CA)

On-site

USD 80,000 - 90,000

Full time

14 days+
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Benefits offered by this job

Paid Time Off
401K with match
Free family meal daily
Discounts at Eataly
and more!

Job summary

Eataly is seeking a Marketing Operations Manager for our Los Angeles store to plan and execute the marketing strategy, including events, education, and community relations. You will report to the Director of Store Operations and functionally to Marketing, and lead the in-store Marketing team.

Collaborate with Corporate Marketing to adapt national programs to local initiatives, manage budgets, signage, social images, and track performance weekly.

Qualifications

  • Bachelor’s degree in Business or Marketing preferred.
  • 2+ years of marketing experience with prior managerial experience.
  • Experience in the food and beverage industry preferred.
  • Knowledge of Italian cuisine and culture preferred.
  • Exceptional verbal and written communication skills and relationship-building skills.
  • Excellent problem-solving and business management skills.
  • Knowledge of and contacts in the food industry.
  • Organizational and time management skills.

Responsibilities

  • Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales.
  • Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects.
  • Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals.
  • Ensures in-store communication is up to standards and follows the brand guidelines.
  • On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters..) and oversees in-store installations (signage, VM, etc).
  • On occasion produces store-related social media images when needed.
  • Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates.
  • Works with the Events Team, store teamsand Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events.
  • Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content.
  • Manages relationships with celebrity chefs, business partners, producers, local organizationsand local authorities.
  • Analyzes performance and reports progress to senior leadership on a weekly basis.
  • Keeps track of marketing spent on provided system, staying within defined budget.
  • Performs other duties as required or assigned.

Job description

Eataly is seeking a Marketing Operations Manager for our Los Angeles store to plan and execute the marketing strategy, including events, education, and community relations. You will report to the Director of Store Operations and functionally to Marketing, and lead the in-store Marketing team.

Collaborate with Corporate Marketing to adapt national programs to local initiatives, manage budgets, signage, social images, and track performance weekly.

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