Store Leader

American Giant; New York (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Unlimited PTO

Paid Holidays

American Giant clothing stipend

401(k)

Medical/Dental/Vision insurance

Long-term disability insurance

Short-term disability insurance

Life Insurance

Job summary

American Giant in Brooklyn is seeking a Store Manager for our Williamsburg flagship, blending menswear with a curated lineup of American-made goods. You’ll lead a small team, drive sales, deliver high-touch service, and tell the brand story through in-store experiences.

You’ll own operations, merchandising, events, and community partnerships, building loyal customers, and ensuring performance against goals in a neighborhood-focused concept.

Qualifications

• Minimum of three years of retail management experience; menswear experience strongly preferred.
• Strong ability to drive sales and ownership of store performance.
• Experience with relationship selling, clienteling, and personalized customer experiences.
• Experience with visual merchandising and product storytelling.
• Entrepreneurial mindset with ability to operate in a new retail concept.
• Strong business acumen to interpret performance and adjust strategy as needed.
• Positive, outgoing leadership style with ability to build relationships with customers and community.

Responsibilities

• Own store sales performance and communicate financial goals to the team.
• Build and retain a loyal customer base through relationship selling and outreach.
• Lead the sales floor with a strong presence and coach the team on selling behaviors.
• Act as voice of the customer, sharing insights on product, fit, and pricing.
• Recruit, hire and develop a high-performing team.
• Build a culture of ownership, curiosity, and exceptional service.
• Execute in-store product presentation and storytelling reflecting brand standards.
• Analyze sales performance and inform future buys and assortment decisions.
• Manage relationships with third-party vendors and seek new opportunities.

Skills

Retail management

Sales

Clienteling

Visual merchandising

Entrepreneurial mindset

Leadership

Communication

Tools

Shopify POS

Job description

Store Leader

About American Giant

Since 2012, American Giant has been making timeless, everyday apparel designed to be worn often and built to last. We focus on exceptional materials, thoughtful design, and durable construction to create clothing that feels substantial, performs beautifully, and gets better with wear. Our first product, the Classic Full Zip, was called “The Greatest Hoodie Ever Made” and more than a decade later, it continues to embody the quality and durability we bring to everything we make.

That same commitment to quality guides where and how we make our clothes. By manufacturing in the United States, we work closely with skilled craftspeople and partners who share our standards while supporting the communities where our products are made. Keeping production close to home gives us a deeper connection to the people and processes behind every American Giant product.

About the Role

Our new store in Williamsburg, Brooklyn represents the next evolution of American Giant retail. This menswear-focused concept will bring together American Giant apparel with a curated assortment of accessories and lifestyle goods from other exceptional American-made brands.

We’re looking for an entrepreneurial Store Manager to bring the concept to life, building a passionate team, developing a loyal customer base, and creating a store that becomes part of the neighborhood. Through exceptional service, product storytelling, events, and community engagement, you’ll help establish American Giant Brooklyn as a destination for modern American menswear.

Responsibilities

Sales & Customer Experience

• Own store sales performance, communicating financial goals to the team and driving accountability for individual and store results
• Build and retain a loyal customer base through relationship selling, clienteling, outreach, and consistent follow-up
• Lead the sales floor with a strong presence, delivering exceptional service and coaching the team to effective selling behaviors
• Act as the voice of the customer, regularly sharing insights with leadership on product, fit, pricing, assortment, and unmet customer needs
• Resolve customer concerns with empathy, urgency, and professionalism

Team Leadership

• Recruit, hire and develop a high-performing team
• Build a culture of ownership, curiosity, and exceptional service
• Develop deep product expertise across the team, particularly around materials, construction, durability, manufacturing, and the stories behind the brands we carry
• Set clear expectations, provide meaningful feedback, and recognize individual and team achievements

Merchandising

• Execute in-store product presentation, ensuring visual merchandising and product storytelling reflect the vision of the store and brand standards
• Analyze sales performance, customer feedback, and shopping behavior to inform future buys and assortment decisions for AG and third-party products
• Own relationships with existing third-party vendors and seek opportunities for new product

Brand Engagement

• Execute in-store events, local partnerships, and brand activations that drive awareness, traffic, and community engagement
• Build relationships within the Williamsburg community to establish the store as a relevant neighborhood destination
• Support the evolution of the retail concept by testing new ideas, gathering customer response, and recommending improvements to the store experience

Store Operations

• Drive productivity and profitability through strong operational controls, including strategic scheduling, payroll management, inventory accuracy, and loss prevention
• Analyze store performance, identify opportunities and challenges, and translate insights into clear actions for the team
• Maintain exceptional store standards and oversee all facilities operations including cleanliness, repairs and maintenance, stockroom organization, and overall store presentation
• Ensure consistent execution of operational policies and procedures while identifying opportunities to improve store efficiency

Qualifications & Experience

• Minimum of three years of retail management experience; menswear experience is strongly preferred
• Demonstrated ability to drive sales, develop teams, and take ownership of store-level business performance
• Strong understanding of relationship selling, clienteling, and delivering highly personalized customer experiences
• Experience with visual merchandising and an eye for product presentation and storytelling
• Entrepreneurial mindset with the ability to operate effectively in a new and evolving retail concept
• Strong business acumen with the ability to interpret performance, identify opportunities, and adjust strategy when needed
• Positive, outgoing, and highly engaged leadership style with the ability to build relationships with customers, employees, and the local community
• Familiarity with Shopify POS preferred
• Availability to work nights, weekends, and holidays
• Ability to lift at least 25 lbs. regularly and to climb, bend, kneel, and maneuver throughout the sales floor and stockroom

Benefits

• Unlimited PTO
• Paid Holidays
• American Giant clothing stipend
• 401(k)
• Medical/Dental/Vision insurance
• Long-term disability insurance
• Short-term disability insurance
• Life Insurance

Salary Range

• $75,000-$85,000 DOE

Equal Opportunity Employer Statement

• American Giant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to any legally protected characteristic