Assistant Store Manager

American Threads; Alpharetta (GA); On-site; USD 28,929 - 31,684; Full time

Benefits offered by this job

Employee discount of 40%

401(k) with company matching

Health insurance options

Paid time off

Job summary

A fashion retail brand in Alpharetta, Georgia, is seeking an Assistant Store Manager to drive sales and enhance customer experiences. This role requires at least one year of retail experience and passion for fashion. The Assistant Store Manager will lead styling sessions, coach team members, and oversee store operations. Compensation ranges from $21 to $23 per hour, with benefits including an employee discount and health insurance options.

Qualifications

• Minimum 1 year of experience in a retail or fashion-focused sales role.
• Ability to lead with confidence and motivate peers.
• Passion for fashion, styling, and customer connection.

Responsibilities

• Drive daily sales and key performance indicators through exceptional styling.
• Coach team members to maintain brand and service standards.
• Handle store opening and closing procedures.

Skills

Customer engagement

Sales performance metrics

Team leadership

Styling expertise

Time management

Education

High school diploma or equivalent

Job description

Since 2009, American Threads has grown into a multi-location brand with boutiques across Texas, Arizona, Georgia, and Florida—alongside a thriving online store that reaches customers nationwide. Headquartered in California, we blend West Coast creativity with Southern charm to deliver an elevated retail experience both in-store and online.

We strive to empower individuals to show up confidently and express their personal style for all their milestone events. Whether it's a Graduation, Bridal event, vacation, Birthday, or just a night out with friends, Threads pieces are made to be worn with confidence and purpose. We combine trend-forward looks with timeless influences to create styles that feel current, effortless, and uniquely you.

American Threads is the land of the free, home of the babes—and that means we celebrate bold energy, originality, and the freedom to be who you are. In our stores, you’ll find more than just a great outfit. You’ll find a team of stylists who know how to turn a moment into a memory, who hype you up in the fitting room, and who know how to build a look that tells a story.

Who You Are

The Assistant Store Manager plays a vital leadership role in the store, responsible for driving daily sales, delivering exceptional customer experiences, and ensuring smooth, efficient operations. This position requires strong styling expertise, a proactive approach to client engagement, and the ability to lead by example. In addition to driving floor performance, this role oversees key operational functions such as opening and closing procedures, zone management, fitting room oversight, and supporting visual merchandising execution.

As a trusted floor leader, the Customer Experience Supervisor works closely with the Store Manager and Assistant Store Manager to coach team members, maintain brand and service standards, and consistently meet or exceed performance goals. This role balances both client-facing responsibilities and back-of-house operational excellence to support a seamless and elevated store experience.

• Actively drive daily sales and key performance indicators (KPIs) through exceptional styling and consistent client engagement.
• Consistently meet and exceed individual and team performance metrics.
• Support sales tracking and reporting to foster team awareness and accountability.
• Contribute to in-store events and promotions to increase traffic and drive conversion.
• Offer timely, constructive performance feedback to leadership to support growth.
• Possesses strong business acumen. Notices trends in KPI’s and is able to create clear action plans that provide results in order to increase store profitability.
• Utilizes sales reports on POS to track and analyze business.

Customer Experience & Sales Floor Leadership

• Create a welcoming, high-energy environment that reflects the brand experience.
• Coach team members in delivering elevated styling sessions and closing fitting room interactions.
• Champion reapproach, upselling, and clienteling to maximize conversion.
• Provide real-time coaching on customer engagement, product knowledge, and service excellence.
• Drive POS conversions and styling appointments to support customer retention and revenue growth.
• Deliver elevated, personalized styling sessions as a trusted style authority.
• Lead fitting room conversion through thoughtful reapproaches, complete looks, and curated product suggestions.
• Stay informed on new arrivals, fit guides, and trend direction to confidently influence purchases.
• Mentor team members on foundational styling principles—silhouettes, color theory, and brand voice.
• Maintain high standards in styling zones, ensuring brand alignment and visual consistency.

Talent Support & Accountability

• Lead by example during MOD shifts, modeling best practices in service and performance.
• Support onboarding by offering hands-on coaching and immediate feedback to new hires.
• Contribute to daily team check-ins and communicate clear shift objectives.
• Reinforce dress code, brand voice, and service standards consistently.
• Cultivate a culture of accountability, positivity, and results across the team.

Operations Accountability

• Performs and supervises store opening and closing procedures following American Threads policies. This includes but is not limited to counting funds, opening and closing registers, completing nightly cash deposits, and securing the facility.
• Assign and oversee sales floor zones based on traffic flow and team strengths.
• Maintain cleanliness and organization across fitting rooms and the sales floor.
• Serve as the primary store contact during MOD shifts, escalating issues to leadership as appropriate.
• Maintain strong product knowledge and support visual merchandising initiatives during shifts.
• Manages controllable expenses and oversees American Threads loss prevention policies and procedures are being executed.
• Ensures the adherence to American Threads policies and the safety of store associates and customers.
• $21-23hr
• 40% Employee Discount
• 401(k) with Company Matching
• Health Insurance Options
• Paid Time Off (PTO)

Skills & Qualifications

• High school diploma or equivalent
• Minimum 1 year of experience in a retail or fashion-focused sales role
• Demonstrated ability to meet or exceed sales goals
• Strong communication and time management skills
• Ability to lead with confidence and motivate peers
• Passion for fashion, styling, and customer connection
• Must be 18 years of age or older

Physical Requirements

• Able to stand or walk for extended periods (up to 8 hours)
• Must be able to lift up to 40 lbs.
• Frequent reaching, bending, and lifting
• Comfortable climbing a ladder when needed