Program Manager, Public Health Marketing & Advertising

Blueprint Creative Group; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Blueprint Creative Group is seeking a seasoned program and marketing leader to drive public health campaigns for a national client portfolio.

The role oversees all aspects from strategy to execution, coordinating cross-functional teams and vendors across paid, earned, owned, and community channels.

Qualifications

• 7+ years leading public health or public sector programs, with hands-on ownership of awareness, public education, or marketing campaigns.
• Track record of running complex, multi-stakeholder programs on budget and on deadline, including government reporting, compliance, and KPI tracking.
• Fluency in behavior change and social marketing principles, audience segmentation, message testing, and performance optimization.
• Clear, confident communication with government clients and the ability to lead cross-functional teams and vendors.

Responsibilities

• Translate contract scope into workplans, timelines, budgets, deliverables, and KPIs, keeping workstreams on schedule and in compliance.
• Lead strategy and execution for awareness, public education, and marketing campaigns across paid, earned, owned, and community channels, grounded in audience research, segmentation, and message testing.
• Act as day-to-day client lead for the Tennessee Department of Health, managing expectations, reporting, and relationships with calm, clear communication.
• Direct cross-functional creative, media, digital, and community teams plus subcontractors, aligning everyone to the campaign strategy and client goals.
• Measure and optimize by tracking KPIs, reporting results to the client, and using data to optimize campaigns and show measurable impact on health outcomes.

Skills

Program leadership

Marketing leadership

Program management

Campaign strategy

Client leadership

Team leadership

Job description

What you will do

• Run the program: Own the full program: translate the contract scope into workplans, timelines, budgets, deliverables, and KPIs, and keep every workstream on schedule and in compliance.
• Lead the marketing: Lead strategy and execution for awareness, public education, and marketing campaigns across paid, earned, owned, and community channels, grounded in audience research, segmentation, and message testing.
• Own the client relationship: Serve as the day-to-day client lead for the Tennessee Department of Health, managing expectations, reporting, and relationships with calm, clear communication.
• Direct the team: Direct cross-functional creative, media, digital, and community teams plus subcontractors, aligning everyone to the campaign strategy and the client's goals.
• Measure and optimize: Track performance against KPIs, report results to the client, and use the data to optimize campaigns and show measurable impact on health outcomes.

What you bring

• Program and marketing leadership: 7+ years leading public health or public sector programs, with direct, hands-on ownership of awareness, public education, or marketing campaigns. You have personally run campaigns, not just managed people who did.
• Program management depth: A track record of running complex, multi-stakeholder programs on budget and on deadline, including government reporting, compliance, and KPI tracking.
• Campaign strategy: Fluency in behavior change and social marketing principles, audience segmentation, message testing, and performance optimization.
• Client and team leadership: Clear, confident communication with government clients and the ability to lead cross-functional teams and vendors.

Additional desired qualities

• Public health experience at the federal level, on a federal program, or with a state or local public health department.
• Rural health, tobacco, chronic disease, or behavior change campaign experience.
• Experience on a state marketing or advertising contract. PMP or equivalent.
• Located in or able to travel readily to Nashville,TN ; the Southeast, mid-Atlantic, and Northeast are a plus for travel, but we are hiring nationwide and this role is remote-friendly.