State Sales Director - WI/IA

Diageo; Wisconsin; On-site; USD 150,000 - 250,000; Full time

Job summary

Diageo in Wisconsin is seeking a senior sales leader to deliver state-level performance across channels. You will own execution plans, manage distributors, and lead field teams to drive volume, ROS and share. A Bachelor’s degree is required, with 8–12+ years in sales and deep knowledge of local market dynamics.

Ideal candidates bring multi-channel experience (on/off premise or chains) and strong JBPs, forecasting and forecast-building skills to shape customer planning and drive results.

Qualifications

• 8–12+ years in sales or commercial roles.
• Experience managing state-level or large territory performance.
• Strong distributor performance management experience.
• Prior people leadership (Managers or field teams).
• Deep understanding of local market dynamics.
• Experience across multiple channels (On/off premise or chains).
• Deep understanding of customer planning (JBPs), execution and forecast building.
• Bachelor’s degree required.

Responsibilities

• Deliver state-level performance (volume, ROS, share).
• Own execution plans and Perfect Outlet delivery.
• Hold distributors accountable to plan delivery.

Skills

Sales leadership

Distributor management

Multichannel experience

Forecasting

Customer planning

Education

Bachelor's degree

Job description

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About the Function

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About this role

Scope

• Single state
• State plan delivery

Key Responsibilities

• Deliver state-level performance (volume, ROS, share)
• Own execution plans and Perfect Outlet delivery
• Hold distributors accountable to plan delivery

Success Measures

• State performance delivery
• Execution excellence
• Off premise manager team performance

Experience/skills required

• 8–12+ years in sales / commercial roles
• Experience managing state-level or large territory performance
• Strong experience with distributor performance management
• Prior people leadership (Managers or field teams)
• Deep understanding of local market dynamics
• Ideal candidate will have experience in multiple channels (On/off premise or chains)
• Deep understanding of customer planning (JBPs), execution and forecast building
• Bachelor’s degree required

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including: Our purpose is crafting iconic drinks chosen for life’s moments.

And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :Regular Primary Location:Off Site Wisconsin Additional Locations : Job Posting Start Date : 2026-10-14 WISCONSIN: SALARY RANGE IS FROM $150.000 TO $250.000 (ANNUAL) At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments.

By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people.

Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.

DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ