State Marketing Analytics & Insights Specialist

Trulieve; Maryland; On-site; USD 55,000 - 75,000; Full time

Job summary

Trulieve is seeking a Marketing Specialist to support the Maryland and Ohio markets, driving state-level marketing initiatives and delivering actionable insights. You will analyze competitive trends, optimize campaigns, and coordinate with Brand, Retail, Digital, and Ops teams to ensure effective partner collaboration.

The role emphasizes data-driven decision making, reporting, and maintaining consistent messaging across channels.

Qualifications

• Detail-oriented and highly analytical, able to translate data into actionable recommendations.
• Strong cross-functional collaboration across Marketing, Retail, Digital, Brand and Operations teams.
• Effective communicator with the ability to present insights clearly and concisely.

Responsibilities

• Analyze competitive landscape (pricing, promotions, assortment, tactics) and generate regular reports with insights.
• Evaluate promotional performance with lift, ROI, and engagement metrics; assist post-campaign reporting.
• Coordinate with internal teams to align on brand activations and promotional support.

Skills

Analytical mindset

Cross-functional collaboration

Communication skills

Project management

Attention to detail

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Excel

PowerPoint

Word

Job description

Trulieve is seeking a Marketing Specialist to support the Maryland and Ohio markets, driving state-level marketing initiatives and delivering actionable insights. You will analyze competitive trends, optimize campaigns, and coordinate with Brand, Retail, Digital, and Ops teams to ensure effective partner collaboration.

The role emphasizes data-driven decision making, reporting, and maintaining consistent messaging across channels.