Marketing Insights Specialist – Data-Driven, Cross-Functional

Trulieve; Columbus (OH); On-site; USD 60,000 - 76,000; Full time

Benefits offered by this job

Comprehensive benefits

Paid time off

Job summary

Trulieve in Ohio is seeking a Marketing Specialist to support state-level initiatives and deliver data-driven insights. You will analyze competitive trends, manage cross-functional coordination, and partner with third-party brands to optimize campaigns and customer experience.

The role emphasizes collaboration with Retail, Digital, Creative, Brand, and Operations teams. 45+ hours weekly with flexible hours; comprehensive benefits and PTO provided.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or a related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools is a plus.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Effective communicator with the ability to present insights clearly and concisely.
• Collaborative team player with cross-functional work.
• High attention to detail and accuracy.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); data visualization or PM tools is a plus.

Responsibilities

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.
• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.
• Evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.
• Support post-campaign reporting and optimization opportunities.
• Maintain reporting frameworks and dashboards to track performance across key initiatives.
• Communicate insights to marketing, retail, and leadership stakeholders.
• Serve as a day-to-day contact for select third-party brand partners and track ROI.
• Assist in ensuring brand standards and messaging are executed consistently across channels.

Skills

Analytical mindset

Data interpretation

Dashboards & reports

Cross-functional collaboration

Communication skills

Project management

Excel proficiency

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Data visualization tools

Job description

Trulieve in Ohio is seeking a Marketing Specialist to support state-level initiatives and deliver data-driven insights. You will analyze competitive trends, manage cross-functional coordination, and partner with third-party brands to optimize campaigns and customer experience.

The role emphasizes collaboration with Retail, Digital, Creative, Brand, and Operations teams. 45+ hours weekly with flexible hours; comprehensive benefits and PTO provided.