Star Wars YouTube Growth Marketing Manager

Disney Entertainment; New York (NY); On-site; USD 110,000 - 148,000; Full time

Job summary

Disney Entertainment in New York, NY is seeking a Manager of Digital Marketing to create and oversee YouTube channel content for Star Wars and Star Wars Kids. This role focuses on strategy, development, production, and collaboration with internal teams and external partners.

You will manage multi‑phase projects, ensure brand alignment, and drive growth through data-informed decisions, while guiding a team of coordinators and working with global distribution and localization teams.

Qualifications

• 5+ years of experience in content development and production, preferably in digital.
• Experience in long- and short-form content for fiction and non-fiction video.
• Passion for high quality storytelling and engaging content.
• Strong project management, organization, presentation, and communication skills.
• Deep understanding of digital platforms and YouTube trends.
• Ability to manage multiple projects in a matrixed organization.
• Ability to collaborate with a team and lead while reporting to leadership.
• Deep knowledge and affinity for Star Wars brands across media.
• Familiarity with Star Wars and Disney brands is a plus.
• AA or BA in Digital Marketing, Marketing, Film, or related degree preferred.

Responsibilities

• Lead hands-on creative development and production for long and short form video content.
• Align production with franchise priorities and timelines.
• Uphold brand guidelines and adapt formats to trends and audience tastes.
• Collaborate with third-party agencies and platform partners.
• Develop content for distribution internationally and across platforms.
• Work with the YouTube channel strategy team to execute plans.
• Use data to inform recommendations, growth opportunities, and A/B testing.
• Understand YouTube platform focus for Adult and Made for Kids content.
• Support live broadcasts and events and manage a coordinator team.

Skills

YouTube strategy

Content development

Project management

Digital marketing

Team leadership

Storytelling

Education

BA in Digital Marketing or related

Tools

Keynote/PowerPoint

Google Suite

Adobe Photoshop

Adobe Premiere

Teams

Job description

Disney Entertainment in New York, NY is seeking a Manager of Digital Marketing to create and oversee YouTube channel content for Star Wars and Star Wars Kids. This role focuses on strategy, development, production, and collaboration with internal teams and external partners.

You will manage multi‑phase projects, ensure brand alignment, and drive growth through data-informed decisions, while guiding a team of coordinators and working with global distribution and localization teams.