YouTube Channel Growth Strategist

The Walt Disney Company; New York (NY); On-site; USD 83,000 - 112,000; Full time

Job summary

The Walt Disney Company, National Geographic Programming Strategy, seeks a Programming Strategist to lead day-to-day YouTube channel management, drive content execution, publishing, and performance growth across flagship and related channels.

The role partners with cross-functional teams to leverage YouTube analytics and tools like Premiere and Photoshop to deliver data-driven, high-performing content. NYC onsite four days a week.

Qualifications

• 3+ years managing a major legacy brand’s YouTube channel.
• YouTube certification preferred.
• Established editorial voice with proven experience supporting a globally recognized media brand.
• Expertise in digital content optimization, monetization, YouTube Studio/Analytics, SEO and/or copywriting.
• Ability to translate complex trends into actionable content strategies and collaborate with creative teams.
• Experience working within established brand guidelines, including tone, visual style, and messaging consistency.
• Highly organized with meticulous attention to detail.
• Proficiency in Photoshop, Premiere, Airtable, Microsoft Office, Teams, and Google Workspace.
• Self-starter who can prioritize workflows in a fast-paced environment.
• Excellent written and verbal communication skills.
• Strong interest in online trends and National Geographic programming.
• Fast learner with the ability to master new systems independently; Mac and PC environments.
• Candidates must live within a reasonable commuting distance of the 7 Hudson Square office in New York City. onsite four days per week.

Responsibilities

• Content Production & Execution: optimize metadata, thumbnails, and upload details for YouTube.
• Channel Operations: manage daily channel operations and maintenance; liaison with Ops and partners.
• Performance Monitoring: track views, watch time, CTR, retention; apply insights.
• Content Optimization & Platform Best Practices: implement YouTube best practices and test formats.
• Cross-Functional Collaboration: partner with Programming, Ops, Production, Marketing, and Digital teams.
• Audience & Platform Insights: monitor trends and share insights with the team.
• Platform Operations & Monetization Support: assist with fingerprinting, claims, monetization, geo-filtering, Shorts and Live initiatives.

Skills

YouTube analytics

Editorial voice

SEO & copywriting

Cross-functional collaboration

Strong communication

Organizational skills

Mac/PC proficiency

Spanish (preferred)

Education

Bachelor’s degree in a media-related field or equivalent

Tools

Adobe Photoshop

Adobe Premiere

Airtable

Microsoft Office

Teams

Google Workspace

Job description

The Walt Disney Company, National Geographic Programming Strategy, seeks a Programming Strategist to lead day-to-day YouTube channel management, drive content execution, publishing, and performance growth across flagship and related channels.

The role partners with cross-functional teams to leverage YouTube analytics and tools like Premiere and Photoshop to deliver data-driven, high-performing content. NYC onsite four days a week.