Staff Security Product Marketing Strategist

Fastly; San Francisco (CA); Hybrid; USD 166,000 - 235,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Equity

Hybrid-remote options

Job summary

Fastly in San Francisco, CA is seeking a Staff Product Marketing Manager for its Security portfolio. You will own go-to-market strategy, messaging, and packaging for Next-Gen WAF, DDoS protection, Bot Management, and TLS/compliance adjacent security capabilities.

You will partner with Product Management, Sales, Customer Success, and Marketing to drive launches for Fastly's security products. Ideal candidates have 8+ years of experience (3+ in product marketing), cybersecurity knowledge, strong

Qualifications

• 8+ years of professional experience, with at least 3+ years in product marketing.
• Experience in cybersecurity and knowledge of security buyer personas is required.
• Technical aptitude with an understanding of application security, SaaS, and DevOps.
• Strong storytelling and excellent written/spoken communication.
• Exceptional critical thinking, problem solving, and organizational skills.

Responsibilities

• GTM Launch Execution: design, enable, execute, and measure product launches and go-to-market plans for Fastly's security product line.
• Messaging & Positioning: own messaging for security solutions and develop narratives for security buyers.
• Competitive Differentiation: position Next-Gen WAF as developer-friendly with low false positives.
• Compliance & Regulatory Messaging: address messaging for procurement, legal, and halo personas.
• Cross-Sell Narrative: build cross-sell stories for existing CDN customers.
• Sales Enablement: create trainings, decks, and assets for sales cycles.
• Market Positioning: apply competitive intelligence to position security features effectively.
• Cross-Functional Alignment: ensure strategy, messaging, and packaging are aligned.
• Content & Campaign Creation: develop assets with Growth Marketing and Campaign teams.
• Product Evangelism: present Fastly’s security story to external audiences.

Skills

GTM execution

Messaging & positioning

Competitive differentiation

Cross-functional collaboration

Storytelling

Written communication

Multitasking

Job description

Fastly in San Francisco, CA is seeking a Staff Product Marketing Manager for its Security portfolio. You will own go-to-market strategy, messaging, and packaging for Next-Gen WAF, DDoS protection, Bot Management, and TLS/compliance adjacent security capabilities.

You will partner with Product Management, Sales, Customer Success, and Marketing to drive launches for Fastly's security products. Ideal candidates have 8+ years of experience (3+ in product marketing), cybersecurity knowledge, strong