Staff Product Manager: Mobile Growth & Engagement

Intuit; San Diego (CA); Presencial; USD 174.000 - 255.000; Jornada completa

Descripción de la vacante

Intuit, Inc. in California seeks a Staff Product Manager to lead growth for the TurboTax mobile app.

You will own the strategy and roadmap for acquisition, activation, and retention across Do It Yourself, Do It With Me, Full Service, and Business Tax offerings, collaborating with Design, Engineering, Data Science, AI, and Marketing to build mobile-native experiences that deliver value early, bring customers back, and make the app the first place they think of for their taxes.

Formación

• 5+ years of hands-on product management experience, including shipping consumer mobile apps (iOS and Android) at scale.
• Proven growth metrics improvement through experimentation and iteration.
• Experience with mobile lifecycle levers such as push notifications, deep linking, in-app messaging, widgets, or app-store optimization.
• Strong analytical skills, including designing and running A/B tests and using SQL, dashboards, or product analytics tools to guide decisions.
• The ability to turn ambiguous customer and business problems into a clear strategy and roadmap that align stakeholders.
• Technical fluency to work closely with mobile engineers and data scientists on architecture, platform constraints, and data infrastructure.
• Strong cross-functional leadership, with the ability to influence senior partners in a matrixed organizations.
• Bachelor’s degree, preferably in a quantitative or technical field.

Responsabilidades

• Set the mobile growth strategy: Define a multi-year vision for the app as a year-round engagement channel. Decide how it supports acquisition, activation, retention, and lifetime value, and which customer moments matter most in and out of tax season.
• Drive acquisition through the app: Own the path from app-store discovery, deep links, and campaign landing pages through onboarding to a first start. Improve install-to-start and start-to-complete conversion, especially for mobile-first customers.
• Build year-round engagement: Create reasons to open the app outside of filing season, such as refund and withholding estimates, tax tools, document capture, life-event prompts, and planning guidance. Use lifecycle levers like push notifications, live activities, widgets, and in-app messaging to bring customers back at the right time, without being intrusive.
• Deliver value before commitment: Use personalization and AI agents (for example, a W-2 review or cost basis agent) to give customers a useful, personalized insight early. Use that value as the reason to create an account and get started.
• Lead retention and re-engagement: Identify customers at risk of leaving, and design in-app experiences and interventions that keep them. Work with CRM, Sales, and Assisted teams so the app supports handoffs to experts and appointments across the full customer journey.
• Run a rigorous experimentation engine: Define and own core mobile growth KPIs (installs, opens, auths, starts, completes, retention, revenue). Design controlled experiments, separate true incremental impact from underlying trends, and use the results to pick the next bet.
• Own results end to end: Be accountable for your area of the roadmap, from discovery and experimentation through launch, scale, and iteration, including priorities and outcomes.
• Lead across the organization: Be the hub for the mobile engineering, design, data science, marketing, and platform teams. Partner with Credit Karma, Front Doors, CRM, and Assisted teams to keep the mobile experience consistent with the web and with the rest of the journey.

Conocimientos

Mobile growth

A/B testing

Cross‑functional leadership

Analytics & dashboards

Strategy & roadmap

Technical fluency

Ship consumer apps

Educación

Bachelor’s degree

Herramientas

SQL

Dashboards

Descripción del empleo

Intuit, Inc. in California seeks a Staff Product Manager to lead growth for the TurboTax mobile app.

You will own the strategy and roadmap for acquisition, activation, and retention across Do It Yourself, Do It With Me, Full Service, and Business Tax offerings, collaborating with Design, Engineering, Data Science, AI, and Marketing to build mobile-native experiences that deliver value early, bring customers back, and make the app the first place they think of for their taxes.