Staff Product Manager – Fetch Play (Rewarded Apps)

Fetch; Northern (KY); Hybrid; USD 130,000 - 190,000; Full time

Job summary

Fetch is seeking a Staff Product Manager to lead the evolution of Fetch Play, expanding from gaming into non-gaming apps and rewarded experiences. You will define product strategy and lifecycle across acquisition, activation, engagement, retention, and win-back, guiding multiple teams toward a unified plan.

You’ll bring experience from mobile gaming or monetized ecosystems, owning end-to-end user journeys, defining KPIs, and driving data-driven decisions to scale the platform and grow revenue.

Qualifications

• 5+ years of Product Management experience in scaled consumer products.
• Experience owning lifecycle, activation, engagement, or retention strategies across the full user journey.
• Deep knowledge of mobile gaming, advertising, and monetization ecosystems.
• Substantial experience in mobile advertising or lifecycle products with strong consumer product fundamentals.
• Track record of building native mobile mechanics that improve engagement and retention.
• Strong understanding of performance marketing economics and tradeoffs.
• Fluency in KPIs, experiments, roadmaps, and data-driven decisions.

Responsibilities

• Define and drive the strategy and roadmap for Fetch Play, balancing user value, partner outcomes, and Fetch’s growth and revenue goals.
• Own the end-to-end user journey for Play from discovery and install through engagement milestones and reward payout.
• Develop a lifecycle and personalization strategy spanning activation, engagement, retention, and win-back.
• Lead high ambiguity initiatives and build native capabilities that create new ways to engage and re-engage users.
• Partner with Business Development to turn advertiser, publisher, and marketplace needs into scalable product capabilities.
• Define KPIs, size opportunities, and use rigorous experimentation to guide prioritization and investment decisions.
• Evolve reward economics and anticipate fraud, attribution, quality, and platform-policy risks.
• Align teams and senior leaders through clear strategy, product requirements, and communication of progress, risks, and tradeoffs.
• Raise the product bar by creating reusable frameworks and mentoring other product managers.

Skills

Product Management

Lifecycle strategy

Data-driven decisions

Mobile gaming knowledge

KPIs & experiments

Cross-functional leadership

Engagement & retention

Strategic thinking

Job description

About the role

We’re looking for a Staff Product Manager to lead the evolution of Fetch Play, one of Fetch’s largest and fastest-growing revenue drivers. You’ll grow our rewarded gaming experience while expanding Play into non-gaming apps, creating a destination where users can discover, engage, and earn rewards across both.

As a Staff Product Manager, you’ll define the product and lifecycle strategy across acquisition, activation, engagement, retention, and win-back. You’ll bring structure to ambiguous opportunities, set direction across teams and time horizons, and align Engineering, Design, Data, Marketing, and Business partners around a shared plan. You’ll combine long term strategic thinking with hands‑on execution to build the product foundations Play needs to scale across users, app categories, partners, and reward experiences.

We’re especially interested in candidates who’ve managed the end-to-end lifecycle of mobile game players or app users. Experience with app-store ecosystems, mobile distribution, attribution, engagement, and monetization is highly valued, along with strong product judgment and fundamentals.

What you’ll do

• Define and drive the strategy and roadmap for Fetch Play, balancing user value, partner outcomes, and Fetch’s growth and revenue goals.
• Own the end-to-end user journey for Play from discovery and install through engagement milestones and reward payout improving conversion, retention, and completion.
• Develop a lifecycle and personalization strategy spanning activation, engagement, retention, and win-back, delivering the right experiences, mechanics, and app catalog to each user at every stage.
• Lead high ambiguity initiatives and build native capabilities, such as progression tracking, that create new ways to engage and re-engage users.
• Partner with Business Development and Partnerships to turn advertiser, publisher, and marketplace needs into scalable product capabilities.
• Define KPIs, size opportunities, and use rigorous experimentation to guide prioritization and investment decisions.
• Build durable growth by evolving reward economics and anticipating fraud, abuse, attribution, quality, and platform-policy risks.
• Align teams and senior leaders through clear strategy, product requirements, and communication of progress, risks, and tradeoffs.
• Raise the product bar by creating reusable frameworks, improving team practices, and mentoring other product managers.

What you bring

• 5+ years of Product Management experience with a track record of increasing scope, leading through ambiguity, and delivering meaningful outcomes in scaled consumer products.
• Experience owning lifecycle, activation, engagement, or retention strategies across the full user journey.
• Deep knowledge of mobile gaming as a consumer, advertising, and monetization ecosystem. Experience developing games is not required.
• Alternatively, substantial experience in mobile advertising, app monetization, or lifecycle products, paired with strong consumer product fundamentals.
• A track record of building native mobile mechanics (such as progression, achievements, or rewards) that measurably improve engagement and retention.
• Strong understanding of performance marketing economics, including CPI, advertiser budgets, seasonality, competitive pressure, and the tradeoffs between optimizing for installs and sustained engagement.
• Fluency in defining KPIs, designing experiments, setting roadmaps, and using data to make high-quality decisions under uncertainty.
• Staff-level influence and judgment, with the ability to establish direction, align cross-functional teams, and move ambitious initiatives forward without relying on direct authority.
• Experience in rewarded, marketplace, gaming, betting, or other highly monetized consumer ecosystems is a plus.