Staff Product Designer, Provider Practice Growth

Headway; Northern, New York (KY, NY); Hybrid; USD 212,000 - 265,000; Full time

Benefits offered by this job

Equity compensation

Health benefits

Work-from-Home stipend

Therapy reimbursement

Parental leave

Flexible PTO

EAP

Job summary

Headway is transforming mental healthcare by building a scalable platform for providers and patients. The Practice Growth role focuses on designing an AI-enhanced front desk that streamlines inquiries, scheduling, and follow-up, enabling providers to spend more time with clients while maintaining a healthy practice.

The candidate will shape interactions for diverse providers, lead rapid prototyping with Claude tools, and collaborate with product and engineering to move solutions into production.

Qualifications

• 8+ years of product design experience, with CRM/pipeline or marketplace product work.
• Experience with real 0→1 work and defining new product surfaces.
• Ability to design with a systems perspective across multiple actors (provider, prospect, patient).
• Experience designing agentic or AI-powered workflows beyond simple chatbots.
• Strong visual and interaction design craft with attention to details.

Responsibilities

• Own the Practice Growth experience from prospect to active patient, partnering with PM and Eng.
• Design an AI front desk and scheduling assistant handling inquiries, bookings, and follow-ups.
• Accommodate diverse provider types without fragmenting the experience.
• Lead through prototyping with Claude tools and Cursor; define patterns and quality, guide production.
• Conduct provider research to validate solutions with the research team.

Skills

Product design

CRM

Pipeline

Systems thinking

AI prototyping tools

Visual design

Interaction design

User research

Tools

Claude.ai

Cursor

Claude Code

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don’t accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We’ve automated that.

But we’re going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren’t just a billing layer; we are becoming the platform where care actually happens.

We’re a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About The Role:

A majority of providers on Headway run their own practice, and spend a large amount of time running their own digital front desk. They field new client calls, screen for fit, manage insurance collection, and much more to help get patients into care. All while running their normal weekly therapy sessions. On Practice Growth, you would design the system that helps give providers time back so they can spend more time in session helping their clients while also helping them maintain a healthy practice. You’ll help providers streamline the intake of prospective clients and shape the AI admin layer that supports them in that work: answering inquiries, booking appointments, following-up.

In This Role, You Will:

• Own the Practice Growth experience from the moment a prospect reaches a provider through to an active patient in care. You’ll be the design anchor for the Provider Sourced Patients pod, partnering with PM and Eng on one of the largest growth levers at the company.
• Design an AI front desk and scheduling assistant that handles inquiries, booking, and follow-up on a provider’s behalf. You’ll define new interaction patterns, trust signals, and automation boundaries — including how the system behaves when it’s uncertain or wrong, with a real patient on the other end.
• Design for genuinely different providers — practice starters and veterans, therapists and prescribers, solo practitioners and group practices — each with different prospect behavior, without fragmenting the experience.
• Lead through prototyping, using tools like Claude.ai to clarify the problem space, understand data, and test initial assumptions. Prototype with Claude Design/Code and Cursor to build and iterate on flows and IAs. Let AI generate the pixels and code while you define the right patterns, behaviors, and quality. Partner with product & Eng to decide when to move into production.
• Conduct research and talk directly to providers to validate solutions, with the research team’s support. Understand where prospects actually come from, why they don’t convert, and where automation helps vs. hinders.
• Contribute to the design system and culture, share your AI practice, prompts, and patterns with the design team.

You’ll Be A Great Fit If You:

• Have 8+ years of product design experience, with significant time spent on CRM, pipeline, operational, or marketplace product work.
• Have done real 0→1 work. You’ve defined a product surface rather than only improving an existing one, and you’re comfortable when the requirements aren’t written yet.
• Think in funnels. You know how to diagnose drop-off, and you get excited when a design change moves a metric.
• Are a systems thinker who can hold a stateful, multi-actor experience in your head — provider, prospect, patient, and the scheduling and eligibility machinery behind them. You can design with awareness of the full pipeline.
• Have experience designing agentic or AI-powered workflows: conversational flows, intelligent automation, or replacing manual processes with AI-driven experiences (not just chatbots).
• Bring strong visual and interaction design craft. You care deeply about the details and can produce polished, high-quality work at speed.
• Are comfortable with AI prototyping tools (Claude Code, Cursor) and see them as a core part of how you work.
• Want your work to make a meaningful difference in people’s lives. This role directly shapes how many people looking for a therapist actually make it into care.

Compensation & Benefits:

The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from an @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.