Staff / Principal Product Manager, Marketing Technology (MarTech)

Inkitt; San Francisco (CA); On-site; USD 190,000 - 225,000; Full time

Benefits offered by this job

401k plan

Health benefits (medical, dental, V/S)

Professional coaching

Team-building events

Unlimited access to Galatea & CandyJar

Self-development book budget

Charity donation at 1 year

Free lunch in office

Gym access for SF/US-based

Dog-friendly offices

Job summary

Inkitt is hiring a senior Growth/Martech-focused product leader to own the marketing-technology and measurement ecosystem powering Inkitt's user acquisition and lifecycle across Galatea, CandyJar, and Ironblood. You will drive mobile attribution end-to-end, build the instrumentation backbone, and own the martech stack, partnering with UA, Growth, CRM, Analytics, and Engineering.

The role emphasizes data-driven decision making, advanced SQL, and a builder mindset in a fast-paced environment.

Qualifications

• Deep expertise in marketing technology and measurement workflows.
• Experience with mobile attribution platforms and measurement APIs.
• Strong data-driven decision-making with advanced SQL knowledge.

Responsibilities

• Own the strategy, roadmap, and delivery for Inkitt’s marketing-technology and measurement ecosystem.
• Own mobile attribution and measurement end-to-end across channels.
• Build the measurement and experimentation backbone (incrementality, dashboards, observability).
• Own the martech stack and integrations (attribution, CDP, APIs).
• Collaborate with UA, Growth, Lifecycle/CRM, Analytics, and Engineering.

Skills

Marketing tech

Mobile attribution

SKAdNetwork

Conversions API

Event pipelines

CDP

Performance measurement

SQL

Engineering partnership

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based microdrama platform with billions of episodes streamed to date. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

How We Work — please read this part carefully

Ali, our founder and CEO, sets company priorities. You own the ideas. You will spend part of every day researching competitors, the industry and our users to generate new feature ideas, and you will keep a live Top 3 list of the highest-impact ideas for your area — a new idea only enters by beating one already on it.

You pitch on a single slide with an impact calculation attached. Anything over a week of engineering needs a methodical business case demonstrating ROI. Ali rejects ideas that will not move the number enough to justify the build, and he does so often. The loop is pitch, get rejected, sharpen, re-pitch — continuously, alongside delivery.

Once approved, you own execution outright, including release and A/B ramping. Four weeks after launch, every feature is reviewed against the impact you predicted before you built it. Your performance is measured on two things: how often you beat your own Top 3, and the realised impact of what you ship.

This is not a role where a roadmap is handed to you and you are judged on delivering it. If that is the job you are looking for, this will frustrate you, and we would rather you knew now.

What You’ll Do:

• Own the strategy, roadmap, and delivery for Inkitt’s marketing-technology and measurement ecosystem — the tooling, data, and signal infrastructure that powers user acquisition and lifecycle across Galatea, CandyJar, and Ironblood
• Own mobile attribution and measurement end-to-end (MMP, SKAdNetwork/AEM, Conversions API): ensure clean, trustworthy signal flows to Meta, TikTok, and other channels, and continuously improve signal quality to drive more efficient spend
• Build the measurement and experimentation backbone — incrementality/true-lift testing, event pipelines, audience and segmentation infrastructure, and the dashboards and observability the Growth team runs on
• Own the martech stack and integrations (attribution, CDP/event pipeline, campaign & lifecycle platforms, ad-platform APIs): build-vs-buy decisions, vendor selection, and the governance, QA, and release process that keeps it reliable
• Sit embedded with User Acquisition, Growth, Lifecycle/CRM, Analytics, and Engineering — translate their needs into a martech roadmap and ship the tooling that compounds performance over time
• Drive features and tooling through the entire product lifecycle: ideation, specification, development, release, analysis, and iteration
• Establish data quality, privacy‑by‑design, and observability so the business can trust its numbers and move fast
• Communicate your experiment roadmap, hypotheses, and results to team members and leadership; educate and influence cross‑functional stakeholders to secure buy‑in
• Perform quantitative and qualitative research to explore and validate opportunities

What You’ll Bring:

• 6+ years of professional experience (we measure years on the job, not years holding a “product manager” title) in a fast‑growing B2C consumer tech company, with mobile app experience
• Deep expertise in marketing technology and measurement: mobile attribution (AppsFlyer / Adjust / Branch), SKAdNetwork/AEM and Conversions API/CAPI, event pipelines/CDP, and performance measurement and incrementality
• Proven track record building measurement, experimentation, and martech tooling that made paid acquisition and/or lifecycle materially more efficient
• Exceptional analytical skills where you can quantify both qualitative and quantitative data to make product and strategic decisions — i.e. Advanced SQL skills
• Strong technical fluency — able to partner deeply with engineering on data pipelines, integrations, and tooling (hands‑on data‑engineering background a plus)
• Experience partnering with paid‑UA and/or lifecycle/CRM teams; familiarity with paid‑social, paid‑search, and DSP/programmatic measurement
• Self starter that can deliver results with limited supervision and thrives in a fast‑paced, experimentation‑driven environment
• Willing to roll up your sleeves to go above and beyond to make things successful, with a builder mentality and ownership mindset

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

What We’ll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team‑building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJar app
• Unlimited budget for self‑development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employees and gym access for Berlin employees
• Dog‑friendly offices in Berlin and San Francisco

$190,000 - $225,000 a year

Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks. We are open to hiring this role at either Staff or Principal level. The posted range spans both. We calibrate level during the interview process based on the scope you have owned, and we will tell you where we have landed before we make an offer.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!