Staff / Principal Product Manager (Marketing Technology)

Inkitt; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health plans

Dog-friendly office

Expat support

Free lunches

Coaching & books

Job summary

Inkitt seeks a Growth Technology Lead to own the strategy, roadmap, and delivery for its marketing-technology and measurement ecosystem. You will own mobile attribution, analytics, and the data signals powering paid user acquisition across Inkitt's brands, with a strong focus on building scalable pipelines and observability.

Sitting with User Acquisition, Growth, Analytics, and Engineering, you will translate needs into a martech roadmap, run end-to-end experiments, and relentlessly pursue

Qualifications

• 6+ years in a fast-growing B2C consumer tech company, with mobile app experience.
• Deep expertise in marketing technology and measurement.
• Proven track record building measurement, experimentation and martech tooling.
• Strong technical fluency to partner with engineering on data pipelines and tooling.
• Autonomous and results-driven with ownership mindset.

Skills

Analytics

SQL

Martech

Mobile attribution

A/B testing

Data pipelines

Engineering collaboration

Product strategy

Tools

AppsFlyer

Adjust

Branch

SKAdNetwork

Job description

• Ali, our founder and CEO, sets company priorities. You own the ideas. You will spend part of every day researching competitors, the industry and our users to generate new feature ideas, and you will keep a live Top 3 list of the highest-impact ideas for your area — a new idea only enters by beating one already on it
• You pitch on a single slide with an impact calculation attached. Anything over a week of engineering needs a methodical business case demonstrating ROI. Ali rejects ideas that will not move the number enough to justify the build, and he does so often. The loop is pitch, get rejected, sharpen, re-pitch — continuously, alongside delivery
• Once approved, you own execution outright, including release and A/B ramping. Four weeks after launch, every feature is reviewed against the impact you predicted before you built it. Your performance is measured on two things: how often you beat your own Top 3, and the realised impact of what you ship
• This is not a role where a roadmap is handed to you and you are judged on delivering it. If that is the job you are looking for, this will frustrate you, and we would rather you knew now
• Own the strategy, roadmap, and delivery for Inkitt’s marketing-technology and measurement ecosystem — the tooling, data, and signal infrastructure that powers paid user acquisition across Galatea, CandyJar, and Ironblood. This role is primarily about the technology behind paid acquisition. Lifecycle and CRM sit adjacent to it, not at the centre
• Own mobile attribution and measurement end-to-end (MMP, SKAdNetwork/AEM, Conversions API): ensure clean, trustworthy signal flows to Meta, TikTok, and other channels, and continuously improve signal quality to drive more efficient spend
• Build the measurement and experimentation backbone — incrementality/true-lift testing, event pipelines, audience and segmentation infrastructure, and the dashboards and observability the Growth team runs on
• Own the martech stack and integrations (attribution, CDP/event pipeline, campaign & lifecycle platforms, ad-platform APIs): build-vs-buy decisions, vendor selection, and the governance, QA, and release process that keeps it reliable
• Sit embedded with User Acquisition and Growth first, and with Lifecycle/CRM, Analytics and Engineering alongside them — translate their needs into a martech roadmap and ship the tooling that compounds performance over time
• Drive features and tooling through the entire product lifecycle: ideation, specification, development, release, analysis, and iteration
• Establish data quality, privacy-by-design, and observability so the business can trust its numbers and move fast
• Communicate your experiment roadmap, hypotheses, and results to team members and leadership; educate and influence cross-functional stakeholders to secure buy-in
• Perform quantitative and qualitative research to explore and validate opportunities

Benefits

• Comprehensive Health Plans including Fitness Classes
• Dog-friendly office
• Expat integration support
• Free lunches in the office
• Professional Coaching for Everyone + unlimited self-development book budget
• Regular social events

Exceptional analytical skills where you can quantify both qualitative and quantitative data to make product and strategic decisions — i.e. Advanced SQL skillsSelf starter that can deliver results with limited supervision and thrives in a fast-paced, experimentation-driven environmentProven track record building measurement, experimentation, and martech tooling that made paid acquisition materially more efficientDeep expertise in marketing technology and measurement: mobile attribution (AppsFlyer / Adjust / Branch), SKAdNetwork/AEM and Conversions API/CAPI, event pipelines/CDP, and performance measurement and incrementalityWilling to roll up your sleeves to go above and beyond to make things successful, with a builder mentality and ownership mindset6+ years of professional experience (we measure years on the job, not years holding a “product manager” title) in a fast-growing B2C consumer tech company, with mobile app experienceDeep experience partnering with paid-UA teams; familiarity with paid-social, paid-search, and DSP/programmatic measurement. Lifecycle/CRM exposure is useful but secondaryStrong technical fluency — able to partner deeply with engineering on data pipelines, integrations, and tooling (hands‑on data-engineering background a plus)AutonomousBring solutions instead of problemsData drivenA high functioning workaholicQuick to actionLooking for exponential career growthHave lots of fun building a generational AI x Entertainment company