Staff PMM, Growth & Monetization - Remote

Linktree; California (MO); Hybrid; USD 215,000 - 225,000; Full time

Benefits offered by this job

Annual wellbeing allowance

Healthcare premium coverage (US)

Retirement contribution

Generous time off

Employee stock option program

Job summary

Linktree is seeking a Staff Product Marketing Manager, Growth in the United States to define and lead the monetization narrative, pricing, and go‑to‑market for paid products and the revenue ecosystem.

You will partner with Product, Growth, Data, Finance, and Executive Leadership to shape monetization strategy from conception to launch, establishing frameworks and narratives that drive smarter pricing, packaging, and expansion decisions across the business.

Qualifications

• 8–12+ years of experience in Product Marketing, Growth Marketing, Strategy, or related roles.
• Experience leading monetization or subscription businesses.
• Deep understanding of subscription metrics: conversion, activation, retention, expansion, ARPU, LTV, and pricing elasticity.
• Exceptional strategic thinking and ability to simplify complex decisions into customer narratives.
• Strong executive communication skills with senior stakeholders.
• Experience leading ambiguous, cross‑functional initiatives without direct authority.
• Balance long‑term strategy with hands-on execution when needed.
• Mentoring teammates and elevating team quality across an organization.
• Passion for customer insights, experimentation, and data‑driven decisions.

Responsibilities

• Define Linktree’s revenue product marketing strategy across monetization ecosystem including subscriptions, add-ons, new revenue products, and pricing initiatives.
• Develop positioning and messaging architecture for paid experiences across user segments and creator verticals.
• Lead monetization GTM strategy and drive alignment with Product, Growth, Finance, and Leadership.
• Shape customer segmentation frameworks, willingness-to-pay research, and value-based positioning.
• Create repeatable frameworks to evaluate monetization opportunities and new revenue products.
• Lead strategic revenue campaigns around major commercial moments and annual pricing initiatives.
• Develop messaging frameworks for partner and ecosystem narratives.

Skills

Strategic leadership

Monetization strategy

Pricing strategy

SaaS product marketing

Executive communication

Cross-functional collaboration

Mentoring

Data-driven decision making

Customer insights

Job description

Linktree is seeking a Staff Product Marketing Manager, Growth in the United States to define and lead the monetization narrative, pricing, and go‑to‑market for paid products and the revenue ecosystem.

You will partner with Product, Growth, Data, Finance, and Executive Leadership to shape monetization strategy from conception to launch, establishing frameworks and narratives that drive smarter pricing, packaging, and expansion decisions across the business.