Senior Growth PMM: Monetization & GTM Strategy

Linktree; California (MO); Hybrid; USD 180,000 - 215,000; Full time

Benefits offered by this job

Annual wellbeing allowance

Medical, dental, vision insurance (US)

Employer retirement contributions

Generous time off

Employee stock option program

Job summary

Linktree is seeking a Senior Product Marketing Manager, Growth in the United States to lead monetization strategy for subscriptions, add-ons, and pricing. This senior role partners with Product, Growth, Design, Finance and Leadership to shape positioning, messaging, and go-to-market plans for paid products and the broader revenue ecosystem.

You’ll influence how Linktree captures value, evolve revenue products, and build scalable frameworks for monetization across the business while collaborating

Responsibilities

• Set revenue product marketing strategy for monetization ecosystem across subscriptions, add-ons, and pricing initiatives.
• Define positioning architecture and messaging for paid ecosystem across user segments, markets and products.
• Shape narrative for evolving from a free product to a valuable platform for paying users.
• Translate insights into clear strategic recommendations for senior leadership.
• Identify opportunities across revenue ecosystem and influence product and growth investments.
• Lead pricing, packaging, bundling and monetization decisions with cross-functional partners.
• Lead GTM strategy for major monetization initiatives and launch readiness.
• Collaborate with Product, Design, Data, Finance and Exec leadership to align customer experience with monetization goals.
• Shape in-product monetization experiences with product and design teams.
• Define upgrade journeys, pricing surfaces, onboarding, experimentation and conversion strategies.

Job description

Linktree is seeking a Senior Product Marketing Manager, Growth in the United States to lead monetization strategy for subscriptions, add-ons, and pricing. This senior role partners with Product, Growth, Design, Finance and Leadership to shape positioning, messaging, and go-to-market plans for paid products and the broader revenue ecosystem.

You’ll influence how Linktree captures value, evolve revenue products, and build scalable frameworks for monetization across the business while collaborating