Staff Financial Analyst, GBSG Ecosystem Lifecycle Marketing

Intuit; Mountain View (CA); On-site; USD 154,000 - 209,000; Full time

Job summary

Intuit sits at the intersection of product and customer in the QuickBooks Lifecycle Marketing portfolio. This Financial Analyst role brings financial rigor to in-product offers, onboarding, upgrades, and attach motions, guiding where incremental dollars and engineering effort should go.

You will work with Data Science, Analytics, Marketing Operations, and Product to optimize acquisition, upsell, and attach across the QuickBooks portfolio in a highly matrixed environment, influencing decisions

Qualifications

• 5+ years in corporate finance/FP&A or related analytical function; tech/SaaS preferred.
• Working fluency in subscription and funnel economics — conversion, activation, retention and churn, attach and cross-sell, LTV, CAC, payback, ARPC.
• Advanced financial modeling skills in Excel/Google Sheets, with cohort, funnel and unit economics views.
• Comfort partnering with Data Science and Analytics teams; familiar with experimentation and A/B testing concepts.
• Experience with enterprise planning and BI tools — Oracle EPM/Hyperion Essbase, Anaplan, Tableau or Looker; SQL preferred.
• Demonstrated ability to operate in a highly matrixed organization and drive alignment across functional partners.
• Excellent communication and influencing skills, with senior leaders.
• Self-starter who thrives in fast-paced environments; detail-oriented.
• Bachelor's in Finance/Accounting/Economics/Business; MBA/CPA/CFA preferred.

Responsibilities

• Own the annual operating plan submission for the Ecosystem Lifecycle Marketing portfolio, collaborating with Marketing VPs, Analytics, and Business Operations.
• Lead quarterly forecast cycles, managing driver-based assumptions, risk, and opportunities to keep targets on track.
• Build reporting and dashboards for Marketing and Finance leadership to view performance against plan.
• Model the ROI of lifecycle and in-product investments to guide prioritization of initiatives.
• Create executive presentations and automate forecast/reporting processes; apply an AI-first mindset to FP&A workflows.

Skills

subscription economics

financial modeling

communication with senior leaders

matrixed organization

A/B testing concepts

SQL familiarity

Education

Bachelor's degree in Finance, Accounting, Economics, or Business

MBA, CPA, or CFA preferred

Tools

Oracle EPM/Hyperion Essbase

Anaplan

Tableau or Looker

SQL

Job description

Overview

Come join Intuit as part of the GBSG Finance team as a Financial Analyst partnering with QuickBooks Lifecycle Marketing. The Global Business Solutions Group (GBSG) is Intuit's largest business segment, serving millions of small and mid-market businesses through the QuickBooks platform — including accounting, payments, payroll, capital, and our mid-market offerings. GBSG Finance drives business growth and profitability through strategic, financial, and operational leadership.

Overview

Come join Intuit as part of the GBSG Finance team as a Financial Analyst partnering with QuickBooks Lifecycle Marketing. The Global Business Solutions Group (GBSG) is Intuit's largest business segment, serving millions of small and mid-market businesses through the QuickBooks platform — including accounting, payments, payroll, capital, and our mid-market offerings. GBSG Finance drives business growth and profitability through strategic, financial, and operational leadership.
This role sits where the product and the customer meet. Much of how QuickBooks acquires, converts, and expands customers now happens inside the product itself — through in-product offers, trial and onboarding flows, upgrade prompts, and attach motions across the portfolio. Your job is to bring financial rigor to those investments: understanding what each lifecycle motion actually returns, where incremental dollars and engineering effort should go, and how those decisions roll up into the plan we commit to.
You will collaborate with Data Science, Analytics, Marketing Operations, and Product to optimize in-product customer acquisition, upsell, and attach across the QuickBooks portfolio. This is a highly matrixed environment — you will not own the spend, but you will own the economics and the point of view, and your influence will come from the quality of your analysis and your ability to bring functional partners to a shared answer.

Responsibilities

Annual operating plan and forecasting

• Own the annual operating plan submission for the Ecosystem Lifecycle Marketing Marketing portfolio, driving the build in close collaboration with functional partners including Marketing VPs, Analytics, and Business Operations
• Lead quarterly forecast and current estimate cycles, owning driver-based assumptions, risk and opportunity management, and timely escalation to keep targets on track
• Partner with GBSG Strategic Planning and FP&A to connect lifecycle marketing assumptions to segment-level subscriber, revenue, and margin commitments
• Build the reporting and dashboards that give Marketing and Finance leadership a shared, trusted view of performance against plan

In-product Acquisition And Growth Economics

• Optimize marketing investment across in-product customer acquisition strategies — trial conversion, onboarding and activation, in-product offers and upgrade paths, and lifecycle messaging
• Collaborate with Product, Marketing, and Analytics partners on upsell traction from in-product promotions, connecting observed conversion and attach behavior to forecasted revenue and retention outcomes
• Ingest and monitor the KPIs and leading indicators that matter for lifecycle performance: activation, conversion, retention and churn, attach rate, ARPC, expansion revenue, and payback

Modeling And Insight

• Build financial models that quantify the return on lifecycle and in-product investments and support prioritization across competing initiatives
• Build executive presentations that carry a cohesive storyline for GBSG and Intuit senior leadership
• Improve the predictability of the business by automating and scaling forecast and reporting processes; apply an AI-first mindset to enhance the accuracy, speed, and reach of core FP&A workflows

Qualifications

• 5+ years of professional experience in corporate finance/FP&A, strategic finance, investment banking, strategy consulting, or a comparable analytical function; experience in a technology, SaaS, or subscription business strongly preferred
• Working fluency in subscription and funnel economics — conversion, activation, retention and churn, attach and cross-sell, LTV, CAC, payback, ARPC
• Advanced financial modeling skills in Excel/Google Sheets, with demonstrated ability to build cohort, funnel, and unit economics views that connect analysis to decisions
• Comfort partnering with Data Science and Analytics teams; familiarity with experimentation and A/B testing concepts and how to read them financially
• Experience with enterprise planning and BI tools — Oracle EPM/Hyperion Essbase, Anaplan, Tableau or Looker; SQL strongly preferred
• Demonstrated ability to operate in a highly matrixed organization and drive alignment across functional partners without direct authority
• Excellent communication and influencing skills, with a track record of partnering effectively with senior non-finance leaders
• A proactive self-starter who thrives in fast-paced, ambiguous environments; resourceful and creative in problem solving to move work forward
• Sharp attention to detail with high standards for accuracy; strong project management and collaboration skills
• Experience supporting Marketing or Product Marketing preferred, but not required
• Bachelor's degree in Finance, Accounting, Economics, or Business required; MBA, CPA, or CFA preferred

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

Mountain View $154,000 - $208,500