Staff Content Designer, UX Platform AI Design Systems

Etsy, Inc.; New York (NY); Hybrid; USD 144,000 - 216,000; Full time

Benefits offered by this job

Equity package

Annual performance bonus

Competitive benefits

Job summary

Etsy, Inc. is seeking a Staff Content Designer for the UX Platform to lead language strategy across multiple squads.

You will shape the content framework for Collage, define voice guidelines, and drive AI-enabled, on-brand copy practices across the design system and product surfaces. You will collaborate with Studio, Systems, and UX AI Enablement to ensure content quality at scale, mentor peers, and evolve how content is governed within Etsy.

Qualifications

• 10+ years of content design experience.
• Systems thinking as a default.
• Strong writing sensibility and tone control.
• Hands-on experience building AI tooling (prompts, plugins, evals).
• Experience translating guidelines into structured formats (style guides, rubrics).
• Ability to operate effectively in ambiguity and drive direction.
• Excellent communication and storytelling ability.

Responsibilities

• Define voice, tone, and patterns across end-to-end experiences at scale.
• Embed content guidelines at component and pattern levels for consistency.
• Build cross-cutting frameworks with Studio for scalable content.
• Own AI content tooling, prompt infrastructure, and evaluation framework.
• Raise org-wide content thinking through critiques, docs, and office hours.
• Evolve how content work is governed and implemented across teams.
• Anchor a community of practice with the Director of Content Design.

Tools

AI tooling

Prompt libraries

Plugins

Eval frameworks

Job description

Etsy, Inc. is seeking a Staff Content Designer for the UX Platform to lead language strategy across multiple squads.

You will shape the content framework for Collage, define voice guidelines, and drive AI-enabled, on-brand copy practices across the design system and product surfaces. You will collaborate with Studio, Systems, and UX AI Enablement to ensure content quality at scale, mentor peers, and evolve how content is governed within Etsy.