Staff Content Designer - Shape Trustworthy Product Stories

Ethos; United States; On-site; USD 147,000 - 259,000; Full time

Job summary

Ethos is seeking a Staff Content Designer to craft clear, trustworthy messaging across our consumer experience. You will partner with Product, Product Design, Research, and Analytics to turn complex financial decisions into accessible language and to help shape Ethos's content standards as we scale.

This hands‑on role focuses on narrative, copy, and content strategy—driving conversion while maintaining regulatory clarity on a fast‑growing, consumer‑facing platform.

Qualifications

• 6+ years of content design or content strategy experience.
• 2+ years on direct‑to‑consumer digital products with measurable impact on conversion or revenue.
• Strong storytelling instincts with ability to shape the narrative thread for long journeys.
• Plain, compelling language that explains regulated topics clearly.
• Ability to articulate the key message and craft content hierarchy accordingly.

Responsibilities

• Own narrative, copywriting, and craft across the purchase journey (landing pages, onboarding, checkout, post‑purchase).
• Build the narrative backbone for major product flows to create a cohesive story across touchpoints.
• Balance clarity with emotional resonance to simplify complex, high‑stakes decisions.
• Iterate content quickly in collaboration with teams and articulate goals and outcomes.
• Present designs to leadership and refine content in real time.
• Contribute to Ethos content standards, tone‑of‑voice guidelines, and review processes.
• Use AI tools to produce on‑brand content faster and shape AI capabilities.
• Ground work in evidence through audits, research, and analytics.

Skills

Content design

Direct-to-consumer

Storytelling

Plain language

Message architecture

Presentation skills

AI fluency

Collaboration

Regulatory clarity

Tools

Figma

Job description

Ethos is seeking a Staff Content Designer to craft clear, trustworthy messaging across our consumer experience. You will partner with Product, Product Design, Research, and Analytics to turn complex financial decisions into accessible language and to help shape Ethos's content standards as we scale.

This hands‑on role focuses on narrative, copy, and content strategy—driving conversion while maintaining regulatory clarity on a fast‑growing, consumer‑facing platform.